The report was based on data from a survey of 1,000 adults in the United States who are working from home.
Some 75% of remote workers say they listen to music via radio or streaming services during office hours: 40% say they do so every day, on average, and 35% say they do so at least once a week, on average.
Fully 65% of remote workers say they watch TV or stream video content during a break from work at least once a week, on average.
Moreover, 56% say they watch TV or stream video content, with sound—while working—at least once a week, on average.
Among remote workers who watch TV and streaming content during office hours, 47% say they watch news programs, 40% say they watch comedy programs, and 36% say they watch movies.
Among remote workers who watch news content during office hours, 64% say they watch local news, 62% say they watch national cable news, and 58% say they watch national broadcast news.
About the research: The report was based on data from a survey of 1,000 adults in the United States who are working from home.
Know someone who would enjoy it too? Share with your friends, free of charge, no sign up required! Simply share this link, and they will get instant access…
You may like these other MarketingProfs articles related to Marketing Content:
- How Repurposing Content Benefits Small Businesses
- Content Speaks, but Data Listens: How to Optimize Your Content Strategy
- Four B2B Content Types and When to Use Them in the Buyer's Journey
- Evergreen Content: What Marketers Need to Know [Infographic]
- 100 Persona Characters Marketers Can Use to Define Brand Voice [Infographic]
- Developing a Content and Social Strategy to Foster Thought Leadership | Marketing Smarts Live Show