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In This Issue
+ How-To: How the Best B2B Marketers Think Like B2C Marketers
+ Slide Show: The Battle of the Smartphones: Android vs. iPhone
+ Podcast: Keys to Creating Effective Buyer Personas: Ardath Albee
+ PRO Take 10 Video: Five Ways to Step Up Your Twitter Game
+ Survey Says: Fortune 500 Social Media Adoption Surging in 2012
+ Quick Take: The Seven Elements of a Great Lead Gen Landing Page
+ My View: Why Social Media Makes Perfect Sense for B2B Companies
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Advertisement  How to Host Successful Webinars
This free WebAttact eBook explores how to plan, produce and present webinars so polished they’ll leave your attendees asking for an encore. Learn More.
How-To How the Best B2B Marketers Think Like B2C Marketers: Five Strategies to Emulate
By Russell Glass
The best B2B marketers are successful because they start with building a brand. In other words, the best B2B marketers think like B2C marketers. And here's just how they think and what they do. Read More
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Slideshow The Battle of the Smartphones: Android vs. iPhone
By Christian Gulliksen
In a marketplace dominated by Android, mobile traffic to websites has more than doubled in the past year. But the image of Android's near monopoly changes when filtered through an e-commerce lens. Read More
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Podcast Keys to Creating Effective Buyer Personas: Ardath Albee on Marketing Smarts
By Matthew Grant
Has your organization ever created buyer personas? If so, did you ever use them? Many don't—because they don't create truly useful personas in the first place. Ardath Abee lays out key elements of personas you can really use. Read More
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PRO Take 10 Video Series: Five Ways to Step Up Your Twitter Game
How do you step up your game and take your Twitter efforts to the next level? In just 10 minutes, you'll learn five easy-to-implement steps that will help you improve your Twitter presence faster than you can type and schedule your next 140-character tweet. Read More
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Advertisement  Professional Web Events in 5 easy steps
Want to plan, produce and present polished web events? Download free WebAttract eBook to discover how to give polished webinars that will produce more qualified leads. Download free eBook.
Survey Says
Fortune 500 Social Media Adoption Surging in 2012
The use of blogging, Facebook, and Twitter among the nation's largest companies—those listed on the 2012 Fortune 500—has surged in 2012, according to a new study by the University of Massachusetts at Dartmouth. Read More
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Quick Take
The Seven Elements of a Great Lead Gen Landing Page
What's the key to crafting a B2B landing page that grabs attention—and loads of leads? We know the basics: It needs to be well-written, and it needs to offer real value to visitors. It also needs to be eye-catching to immediately grab attention. But which specific elements work best to draw prospects in? Read More
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My View Why Social Media Makes Perfect Sense for B2B Companies
By Matthew Grant
Marketing Smarts podcast guest Kipp Bodnar says B2B has always been about the relationship sale. If that's true, then doesn't social media as a marketing tool for B2Bs make perfect sense? Read More
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Sep 12
FREE Seminar—Hail to the B2B Marketing Athlete
Sep 13
PRO Seminar—Why Your Online Strategy Really Is Your Business Strategy
Sep 13
MarketingProfs University—Search Marketing School: SEO save $200 with code SEARCHSEO
Sep 14
Virtual Conference—Content Marketing sign up for free!
Sep 18
FREE Seminar—Key Tactics for Driving Qualified Leads from Social Content
Sep 20
PRO Seminar—Landing Page Tips to Lift Your Conversion Rate
Oct 4-5
B2B Forum 2012—Boston, MA
Oct 11
MarketingProfs University—Social Media Marketing: The Full Monty save $200 with code BAREITALL
 
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