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 This Week's Marketing How-To
How to Create a Lead-Scoring System
By Justin Gray. Do your sales reps ever complain about lead quality? Here's how your marketing team can develop a lead-scoring system with the real-time input of your sales staff—and eliminate those complaints, for good. Get the full story >
 Editors' Pro Pick
Research Spotlight: Facebook
Get the research insights you need to create successful Facebook campaigns. Learn who's on Facebook, what they're doing, and how best to reach them. Read more >
This Week's Top Articles

How to Get Your Message Heard in a Crowded Market
By Kathryn Roy. How do you go head-to-head against others with similar (or maybe even better) products? Here's how to reach those who need your product or service most. Get the full story >

Three Key Investments for Improving Marketing Effectiveness and Accountability
By Laura Patterson. How can we break some vicious circles and improve our effectiveness and accountability? Get the full story >

How to Ruin Your Brand, Your Business, and Your Career: The 13 Worst Marketing Mistakes, Part 1
By M. P. Friedman. Are you making one (or more!) of these unlucky 13 marketing mistakes? We're here to help you stop! Get the full story >

Five Reasons Virtual Support Will Supplant Human
By Mark Gaydos. The robots are coming... and they're here to help. Because sometimes, virtual is better than human. Get the full story >

MarketingProfs Online Seminars

Selling Social to the C-Suite
July 15

A Note to Readers
from Ann Handley
Chief Content Officer

Guess What Kicks Off This Week?

Happy Fourth of July week! (At least to those of you here in the States. To everyone else, well... happy July!)


The holiday means it's a slow workweek for a lot of us. But if you are game for some (free!) learning, sign up for the first Digital Marketing World virtual event, happening Wednesday.

This week's event focuses on Email Marketing, and it features three great sessions on maximizing email in a social world, nurturing prospects, and segmentation.

These are events, not just seminars—which means you can visit an exhibit hall, chat with other attendees, and so on. It's a cool platform, and I think you'll get a lot out of the experience.

See the whole series here, and sign up for one or all. They're free... but you have to reserve your seat!

PS: I'm interrupting this newsletter to bring you a more personal message: I'm writing a book! Planned for early December release, Content Rules is a how-to field guide to creating compelling content for the Web. The talented and fun CC Chapman is co-author; David Meerman Scott is writing the foreword.

I'm excited about this project, because for me it represents a mashup of so many things that thrill me: Creating stuff people love. Building community. Online tools. Good writing. (And it allows me to slay (or shame!) some demons that have long plagued my world: Corporate Frankenspeak. Uninspired blogs. And more.) Check out the book site.

Upcoming Events

SocialTech 2010
October 26, 2010

Digital Marketing World 2010
First Wednesday of each month

Content Development for the Real World
July 22 with Kristina Halvorson

Get to Know Your Customers: Connecting Market Research to Business Growth
August 5 with Bill Alberti

Advanced LinkedIn Tactics that will Bring New Business to Your Doorstep
August 12 with Lori Ruff

Cisco and the Social Web: Our Adoption and Evolution
August 26 with LaSandra Brill

Recent Job Postings

Vice President of Marketing
First Book

Web Manager
Principal Financial Group

Online Brand Manager
NYC Charter School Center

Find and Post Jobs >

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