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 This Week's Marketing How-To
Want to Better Manage Web Content? Five Questions for Your IT Staff
By Ryan Stocker. Well-run marketing campaigns must be supported by well-run websites to deliver rapid return on investment. Get the full story >
 Editors' Premium Pick
Measure ROI for Social Media Campaigns
Getting pushback from your company about social media campaigns, because itís hard to measure return on investment? See how companies like Nissan, OfficeMax, and BMC are tracking and analyzing their social media efforts. Read more >
This Week's Top Articles

Why 70% of Facebook 'Fans' Don't Want Marketing, and What You Can Do About It
By Morgan Stewart. Here's how to leverage consumer enthusiasm (without turning your "fans" off). Get the full story >

Eight Ways Marketers Can Benefit From Using Alltop
By Mack Collier. Alltop can be a useful tool for marketers. Here's what we mean. Get the full story >

Is Anybody Following Your Thought Leadership? Five Best-Practices
By Paul McKeon. The key to being a thought leader is acting like a market leader. Get the full story >

22 Cheap or Free Web Usability Tools, Part 2
By Craig Tomlin. A look at more low-cost or no-cost usability tools. Get the full story >

MarketingProfs Online Seminars

Monetizing the Long Tail of Search: Rethink Your Keyword Strategy
November 12

A Note to Readers
from Ann Handley
Chief Content Officer

It's Beginning to Look a Lot Like Cinco de Mayo

We just announced the dates of our MarketingProfs B2B Forum in Boston next year, which takes place May 4 and 5, 2010.

I know, I know... it's barely past Halloween, and I'm already talking about Cinco de Mayo. But I'm mentioning it now in hopes that you'll help us shape next spring's agenda.


Here at 'Profs, we really do pride ourselves on delivering what you want to hear, so we'd love your insight on what you think the event should cover, and what problems we can help you solve, and all that. Please take 60 seconds and weigh in by voting for your ideas (and adding new ones) here. Thanks!

Also this week: Are you using Twitter? You might have heard how Twitter has created Twitter Lists, which means that users can curate lists of Twitter accounts. We've created three lists here at MarketingProfs that you might be interested in following:

You can see a list of all MarketingProfs employees who are active on Twitter here.

A list of MarketingProfs bloggers is here.

And finally, here's a growing list of MarketingProfs members.

I just created the Members list this past weekend, so if you aren't on it and want to be, send a shout on Twitter referencing the #marketinggenius hashtag. (Something simple will do it: Like, "Hey, Ann! Add me to the #marketinggenius MarketingProfs Member list!")

A handy thing about lists is that you can follow a list in its entirety, thereby connecting you with other MarketingProfs Genius-Members all at once. Much easier than hunting for each other individually, or stumbling into each other randomly. Cool, huh?

Upcoming Events

MarketingProfs Business-to-Business Forum 2010
May 4-5, 2010

High-Performance Landing Pages that Boost Your Bottom Line
November 20 with Michael Goodman

Getting Brand Exposure with an iPhone App: Easier (and Cheaper) Than You Think
December 10 with Carla White

Recent Job Postings

Director of Marketing and Communications
Summer Search

Find and Post Jobs >

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