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This Week's Marketing How-To
Getting Buy-in for Social Media: Six Tips for Convincing a Skeptical Boss
By Mack Collier. Convinced that social media will further your marketing goals but having trouble getting the message across to a skeptical boss? Try this. Get the full story >
Case Study: What Works!
Twitter + Coffee = A Delicious Elixir for Customer Acquisition and Sales

CASE STUDY: The Houston-area coffee shop was just one among many, until it found Twitter. Today, the Coffee Groundz is ground zero among local social-media fans—and sales have soared. Get the full story >
This Week's Top Articles

Creating Compelling Value Propositions Can Be Fun
By Barbara Bix. It can be hard for companies—especially those that have a steady stream of paying customers—to exert the discipline to explore new markets that may be more profitable. Get the full story >

A Two-Step Process for Launching Successful Email-Marketing Campaigns: Find Your Voice, and Segment
By Steve Adams. Launching an email-marketing program can seem a daunting challenge, especially for time-strapped entrepreneurs and small-business owners. Get the full story >

The New Direct Mail: Five Tips to Turn Print Campaigns Into Gold
By Randy Spurrier. Twitter and Facebook might make for captivating marketing headlines, but the same savvy Chief Marketing Officers who are embracing social media are also quietly reinventing a less-buzzy marketing technique: direct mail. Get the full story >

How to Bridge the Marketing-Staffing Gap
By Eva Wu. What options do companies have to get all the work done and drive business growth? Get the full story >

MarketingProfs Online Seminars

The Art Of Social Media: It's All About The Relationships
July 16

A Note to Readers
from Ann Handley
Chief Content Officer

5 Ways We're Taking Our Next Event Up a Notch

Before I talk about this fall's Digital Marketing Mixer, I want to remind you that Charlene Li kicks off our Social Media Summer Series this Thursday! (I'm so excited about this series, in fact, that I had trouble containing that last sentence with just a single exclamation point!) You coming, I hope?
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If you joined us last year at our Digital Marketing Mixer in October, you know that the experience rocked. But we aren't the types to rest on our laurels. In fact, we are constantly listening for feedback, and looking for ways to tweak, retool, and improve the user experience across the company.


That's also true for attendees to our live events: One of the first things we do after an event ends is to meet as a group to answer the questions, "What worked? And how can we do things even better?"

To that end, here are 5 improvements we've planned to the Digital Marketing Mixer, to be held this October in Chicago.

1. More one-on-ones. One of the most popular things at our events is the one-on-one consulting option we offer attendees: It's like a one-stop-shop for free consulting. Because you've said how much you love it, we're adding more of that this fall.

2. Cutting-edge topics. The Mixer is all about the way the Big Three digital tools (Social Media, Search and Email) can work together to meet your marketing objectives. But this fall, look for sessions that include newer kids on the block—Community Platforms, and Mobile, to name but two—and how marketers are increasingly evolving them as part of the marketing mix.

3. More interactive discussion groups and more roundtable discussions. Attendees shouldn't be talked to all day, we've realized. In fact, attendees often have plenty of insight about any given topic. To that end, we're adding more opportunities for attendees to offer their experiences and insights, and to learn from each other, peer-to-peer.

4. Crowdsourced sessions. We have some ideas what you want to learn about this fall, but the program will totally kick butt with session topics from you, our community. Can you add your opinion here?

5. Fun and games. Our events aren't boring, because we know that a fe w days out of the office should be chock full of a little fun along with the learning. In the past, we've featured guitar-strumming strolling cowboys, Tapas-inspired Tweetups, magicians, and cartoonists. I can't be specific yet, but you'll know we'll offer something that both surprises and delights.

See you in October!

Upcoming Events

Digital Marketing World Fall 2009 : Free Virtual Conference
September 16, 2009

Digital Marketing Mixer 2009
October 21-22, 2009

A Method to the Madness: Seven Steps to Developing a Social Media Strategy
July 30 with Jason Baer

How Social Media Aligns with the Sales Cycle
August 6 with Chris Brogan

Recent Job Postings

Online Marketing Director
Corporate Executive Board

Find and Post Jobs >

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