5 Ways We're Taking Our Next Event Up a Notch
Before I talk about this fall's Digital Marketing Mixer, I want to remind you that Charlene Li kicks off our Social Media Summer Series this Thursday! (I'm so excited about this series, in fact, that I had trouble containing that last sentence with just a single exclamation point!) You coming, I hope?
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If you joined us last year at our Digital Marketing Mixer in October, you know that the experience rocked. But we aren't the types to rest on our laurels. In fact, we are constantly listening for feedback, and looking for ways to tweak, retool, and improve the user experience across the company.
That's also true for attendees to our live events: One of the first things we do after an event ends is to meet as a group to answer the questions, "What worked? And how can we do things even better?"
To that end, here are 5 improvements we've planned to the Digital Marketing Mixer, to be held this October in Chicago.
1. More one-on-ones. One of the most popular things at our events is the one-on-one consulting option we offer attendees: It's like a one-stop-shop for free consulting. Because you've said how much you love it, we're adding more of that this fall.
2. Cutting-edge topics. The Mixer is all about the way the Big Three digital tools (Social Media, Search and Email) can work together to meet your marketing objectives. But this fall, look for sessions that include newer kids on the block—Community Platforms, and Mobile, to name but two—and how marketers are increasingly evolving them as part of the marketing mix.
3. More interactive discussion groups and more roundtable discussions. Attendees shouldn't be talked to all day, we've realized. In fact, attendees often have plenty of insight about any given topic. To that end, we're adding more opportunities for attendees to offer their experiences and insights, and to learn from each other, peer-to-peer.
4. Crowdsourced sessions. We have some ideas what you want to learn about this fall, but the program will totally kick butt with session topics from you, our community. Can you add your opinion here?
5. Fun and games. Our events aren't boring, because we know that a fe
w days out of the office should be chock full of a little fun along with the learning. In the past, we've featured guitar-strumming strolling cowboys, Tapas-inspired Tweetups, magicians, and cartoonists. I can't be specific yet, but you'll know we'll offer something that both surprises and delights.
See you in October!