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In This Issue
+ How-To: 3 Modern SEO Best-Practices Every CEO, CMO & CIO Should Know
+ #SocialSkim: Social Media This Week, Including Social Sales & Social ROI
+ PRO [Online Toolkit] Create High-Performance Landing Pages
+ Survey Says: 15% of American Adults Don't Use the Internet or Email
+ My View: What Does a Social 'Like' Really Mean?
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Advertisement  Looking to go cross-channel, but donít know where to start? Learn how to create a strategic cross-channel roadmap. Download the latest white paper from Experian Marketing Services.
How-To Three Modern SEO Best-Practices Every CEO, CMO, and CIO Should Know
By Carrie Morgan
So what do C-suite executives need to know about SEO? (Hint: it has more to do with enterprisewide collaboration than actual SEO skills like programming or copywriting.) Read More
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PRO [Online Toolkit] Create High-Performance Landing Pages
This online service is a step-by-step blueprint for creating landing page experiences that boost conversions. It will help you determine landing page goals, set targets, segment your audience, select the best page format for achieving your goals, and measure your post-click results. Read More
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Advertisement  Cross-channel marketing, demystified. Learn how to create a strategic cross-channel roadmap. Download the latest white paper from Experian Marketing Services.
Survey Says
15% of American Adults Don't Use the Internet or Email
By Ayaz Nanji
As of May 2013, 15% of American adults age 18 and older do not use the Internet or email, according to a recent report by the Pew Internet and American Life Project. Read More
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#SocialSkim: Social Media This Week, Including Social Sales and Social ROI
Get the skinny on the job-quitting video that went viral... and the shafted company's viral-worthy response. See how Breaking Bad's finale played out online... and among brands. Learn to build your social ROI. And find out what playlist preferences tell us about (what else?) buying preferences. Skim to the beat of the sales drum. Read More
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My View They Like Me, They Like Me Not: What Does a Social 'Like' Really Mean?
By Sherry Orel
People are quick to "like" a company's Facebook page during a promotion then "unlike" it when the promotion is over. So, did that "like" mean anything in the first place? Read More
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