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In This Issue
+ How-To: Five Email Mistakes Even the Experts Make
+ Podcast: The Future of Enterprise Marketing: Sysomos SVP Amber Naslund
+ PRO How-To Guide: Inbound Marketing: The Art of Attraction
+ Survey Says: Are Consumers Willing to Pay for Online Content?
+ My View: Marketing & Sales Must Together Engage Tech-Savvy Customers
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Advertisement  Content is changing the marketing landscape. Learn about interactive tools you can use to engage prospective buyers with SnapApp and Oracle Marketing Cloud's "Interactive Content & The Buyer's Journey." In this guide, you'll learn how grab your audience’s attention with relevant, informative content. Get started today!
How-To Five Email Mistakes Even the Experts Make
By Amanda Kiviaho
Even the most experienced email marketers make mistakes—sometimes time and again. This article discusses five such mistakes and offers tips so you don't sacrifice your emails to the junk folder. Read More
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Podcast The Future of Enterprise Marketing: Sysomos SVP Amber Naslund Talks to Marketing Smarts
By Kerry O'Shea Gorgone
Sysomos SVP of Marketing Amber Naslund shares insights about enterprise marketing, the importance of corporate culture, cultivating brand advocates, and more. Read More
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PRO How-To Guide: Inbound Marketing: The Art of Attraction
In this 22-page guide you'll learn how to create great content in multiple iterations to meet customers where they are; you'll also learn how to market your content across multiple channels to cement the relationship and convert prospects to leads. Read More
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Advertisement  Want to learn more about interactive content? Visit SnapApp at the MarketingProfs' B2B Forum in Boston at Booth #405 or request a personalized demo. Get more information
Survey Says
Are Consumers Willing to Pay for Content From Online Publishers?
By Ayaz Nanji
Some 40% of US consumers say they currently pay for news, fashion, sports, or business digital content, even though 70% say they access those categories of content online regularly, according to a recent report from CloudSense. Read More
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My View Marketing and Sales Must Work Together to Engage Their Tech-Savvy Customers
By Sharmin Kent
To successfully reach mobile customers, Sales and Marketing must learn to collaborate with one another. Read More
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Oct 15
 FREE Seminar—Social Analytics: Stop, Look, and Go Beyond Listening
Oct 16
 PRO Seminar—How to Use Metrics to Achieve Greater Results From Your Next Exhibit
Oct 17
 On-Demand: B2B Forum 2014—Online
Oct 21
 FREE Seminar—How to Win Friends and Increase Profits With Killer Dashboard Design
Oct 23
 PRO Seminar—How to Use Metrics to Achieve Greater Results From Your Next Exhibit
Nov 14
 Virtual Conference—The Mobile Revolution 3 online sessions—FREE!
Dec 4
 MarketingProfs University—Email Marketing Master Course
 
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