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MarketingProfs
Nov 11, 2016 Vol. 15, No. 220
In this issue
1. How-To: How to Manage Your Google Search Console Like a Pro
2. #SocialSkim: Facebook Sets Sights on LinkedIn, Trials TV Ads (Kinda): 13 Stories This Week
3.  PRO  Interactive Toolkit: Social Media Planner
4. My View: Six Content Performance Metrics You Can't Live Without
5. Survey Says: The Gift Preferences of Employees
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How-To
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How to Manage Your Google Search Console Like a Pro
By Olesia Korobka
Google Search Console (previously Google Webmaster Tools) allows you to check your website's indexing status and to optimize its visibility for searchers. Here are issues you're like to face and how to deal with them. Read More
FOR  PRO  Members
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Interactive Toolkit: Social Media Planner
Through eight simple and well-defined steps, this Social Media Marketing SmartTool will provide you with easy-to-implement tips for planning, executing, measuring, and optimizing social media campaigns that meet your business objectives. Read More
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Survey Says
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The Gift Preferences of Employees
By Ayaz Nanji
Most businesspeople say gifts given by employers and external contacts at personal milestones are more meaningful than gifts given during the holidays, according to recent research from Alyce. Read More
Quick Take
#SocialSkim: Facebook Sets Sights on LinkedIn, Trials TV Ads (Kinda): 13 Stories This Week
By Christian Neri
Facebook steps on LinkedIn turf with job postings, also it trials ads for TV screens; hope for Viners as Twitter considers sale; Facebook revives gaming hopes with "Instant Gaming"; WhatsApp tests its version of Snapchat Stories; 5 top-notch Instagram tools for businesses; and more! Read More
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My View
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Six Content Performance Metrics You Can't Live Without
By Thomas Caulton
Publishing content and hoping it's getting you results is one thing, but how can you actually measure the performance of your content? This article outlines six metrics that will help you effectively track content effectiveness. Read More

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