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MarketingProfs
Nov 18, 2016 Vol. 15, No. 225
In this issue
1. How-To: Four Steps to Increasing Customer Retention and Loyalty With Social Media
2. #SocialSkim: LinkedIn Launches Audience Insights, Facebook Builds Unified Inbox: 11 Stories This Week
3.  PRO  Interactive Planning Tool: Blog Like a Pro
4. My View: Why Experiential Retail Is Just What You Need This Holiday Season
5. Survey Says: What Makes Employees Happy at Work? [Infographic]
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Advertisement  Should you earn an MBA or a Master's Degree?
An advanced degree – an MBA or a master's – is often a differentiator for people looking to move up the career ladder. So which is better? It's a matter of breadth and depth. An MBA provides a holistic framework of business issues, while a master’s degree dives into a specialized discipline.
 
How-To
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Four Steps to Increasing Customer Retention and Loyalty With Social Media
By Chris Teso
Here's how to apply loyalty best-practices to your social media marketing to increase customer retention and long-term loyalty. Read More
FOR  PRO  Members
Today's PRO Item
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Interactive Planning Tool: Blog Like a Pro
This online toolkit gives you a step-by-step blueprint for creating and marketing a successful blog that attracts new business and serves as a dynamic hub for your customers to engage both with you and with one another. Read More
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Advertisement  Sharpen Your Soft Skills for Career Success
Many job seekers believe that measurable knowledge will help them on a career path, but soft skills are also important. Employers are putting a premium on candidates who know how to engage, collaborate, communicate and practice the behaviors that go beyond just doing the job.
 
Survey Says
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What Makes Employees Happy at Work? [Infographic]
Employees who feel proud of their organizations are three times more likely to be happy at work than employees who do not feel proud of their organizations, according to recent research from Robert Half. Read More
Quick Take
#SocialSkim: LinkedIn Launches Audience Insights, Facebook Builds Unified Inbox: 11 Stories This Week
By Christian Neri
LinkedIn finally gives us audience insights; Facebook builds a unified inbox for all its properties; Snapchat sends users on a hunt for Snap-recording sunglasses, files IPO in secret; Pinterest builds "Explore" feature; Facebook faces post-election PR disaster… Read More
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My View
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Why Experiential Retail Is Just What You Need This Holiday Season
By Berkley Bowen
What are consumers really looking for when making purchases this holiday season? Not merely material items, it turns out, but experiences that enrich their lives. Here are the top 4 types of experience customers want. Read More

event calendar

Nov 22
FREE Seminar— Advocacy and the Bottom Line: How to Make It Work
Nov 29
FREE Seminar—Navigating the Social Video Landscape
Dec 1
MarketingProfs University—Email Marketing Master Course
Dec 8
PRO Seminar—Measure Once, Cut 17 Times: How Marketers Can Stretch Their Marketing Efforts

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