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MarketingProfs
Dec 12, 2016 Vol. 15, No. 239
In this issue
1. How-To: Six Tips for Successfully Using Livestreaming Video for Marketing
2. Survey Says: The Top 20 Digital Marketing Influencers
3.  PRO  On-Demand Seminar: Email Copy That Converts
4. My View: Three Ways Snapchat Is Changing the Marketing Landscape
5. Infographic: How to Create Content for Your ABM Strategy
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Advertisement  Gain Today's Most Sought-After Skills
Villanova University offers comprehensive certificate programs and respected graduate programs. Villanova's certificate courses are designed for experienced working professionals who are looking to enhance their skills and career opportunities.
 
How-To
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Six Tips for Successfully Using Livestreaming Video for Marketing
By Fritz Brumder
Live video is a powerful, authentic, engaging, measurable, and cost-effective marketing option that more and more brands are turning to, for good reason. Here are some helpful tips to get you started. Read More
FOR  PRO  Members
Today's PRO Item
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On-Demand Seminar: MarketingProfs Makeover: Email Copy That Converts
We'll show you how to write email copy that converts. Joanna Wiebe will review PRO member-submitted emails and show you how to blend the art of creative copy with the science of conversion optimization to generate more revenue and profit for your business. Read More
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Earning a valued degree or professional credential from a university with a long, distinguished history helps prepare professionals to become leaders in their fields.
 
Survey Says
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The Top 20 Digital Marketing Influencers
By Ayaz Nanji
Who reaches the most digital marketers on social media? Which influencers have the biggest impact on digital marketing discussions in the United States? Read More
Quick Take
How to Create Content for Your ABM Strategy [Infographic]
By Laura Forer
Your mission, should you choose to accept it: Create scalable, personal, and relevant content to support your account-based marketing (ABM) strategy. Learn the top-secret tricks here. Read More
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My View
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Three Ways Snapchat Is Changing the Marketing Landscape
By Chris Gomersall
Now is the time to capitalize on Snapchat, because it provides an invaluable advantage in today's competitive landscape: It offers something new and creative to audiences that are being bombarded with brand messages everywhere they turn. Read More

event calendar

Dec 13
FREE Seminar—The Year in Email: The Best and Brightest of 2016
Dec 14
FREE Seminar—The Future of Marketing: Understanding Hidden Social, Data, and Technology Shifts
Jan 5
PRO Seminar—Age of Disruption with Scott Stratten

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Contributor: Christian Neri

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