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MarketingProfs Makeover: Email Copy That Converts

Joanna Wiebe
Jennifer Kelly
Thu, Oct 27, 2016, 12pm ET
60 minutes
This online marketing seminar received 4.5 star(s)

Your list is primed. You've got the structure in place for a killer email sequence. Now all you've got to do is ... write the emails. Easy enough, right? Until you try to do it. And then your hands tighten up, your brain blanks, and everything else seems to need your attention more than sitting there, staring at the page, and praying genius will flood out of your fingertips and fill the page with high-converting copy.

In this PRO seminar, we'll show you how to write email copy that converts. Joanna Wiebe will review PRO member-submitted emails and show you how to blend the art of creative copy with the science of conversion optimization to generate more revenue and profit for your business. You'll leave with the tools to convert more subscribers into fans, more fans into customers, and more customers into happy referrers.


Joanna Wiebe is the founder and chief copywriter for Copy Hackers, a content marketing and copy consulting firm. For the last decade, she's helped small businesses and ginormous companies (like Intuit and British Telecom) write higher-converting web copy. Joanna is a conversion and testing diva who shows clients both the art of creative copy and the science of conversion optimization. Seamlessly blending the two, she's consistently been able to help customers realize more revenue and profit.

Who Should Attend?

Marketers who are looking to get better results from their email marketing.

What Will You Learn?

By the end of this seminar, you'll be able to:

  • Understand what resonates with your subscribers
  • Create subject lines that get your emails opened
  • Write compelling email copy that converts

Register Now!

You have two choices. You can pay as you go, buying single sessions that interest you. Or you can buy a PRO membership, and attend all our new PRO seminars and Take 10 webcasts over the next year, plus watch hundreds more from our library on-demand.

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