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In This Issue
+ How-To: 15 Lead Magnets to Help You Capture and Convert Leads
+ PRO-Favorite Seminar: The Next Generation of Landing Pages
+ Survey Says: Social Marketing Going Mainstream
+ Quick Take: A Social Platform That Serves Your Team Members
+ My View: Marketing as Ecosystem (Not a Funnel) [Infographic]
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Advertisement  New eBook: How to Use Google+ For Business
Have you built your Google+ business page yet? With more than 40 million users and growing fast, find out how to set up your page, learn best practices, take advantage of Circles and segmentation, and increase your following. Download this free eBook now.
How-To 15 Lead Magnets (Plus 7 Best-Practices) to Help You Capture and Convert
By Tyler Garns
Is your business throwing Web traffic in the trash? If you're not capturing the traffic you spend big bucks to get, it's time to re-evaluate your lead-capture strategy by looking at the effectiveness of your lead magnets. Read More
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PRO PRO-Favorite Seminar: The Next Generation of Landing Pages
Set your conversion rate on fire! Join us for a whirlwind tour of state-of-the-art landing page strategies and tactics. You'll walk away with fresh ideas and inspiration to make your landing pages stand out—and outperform. Read More
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Advertisement  Generate More Leads Using LinkedIn
Find out how to use LinkedIn to connect with and research prospects, announce new products, build your company's awareness and more. Learn 6 proven ways to generate leads in HubSpot's new guide “How to Use LinkedIn for Business.” Download your free eBook now.
Survey Says
Social Marketing Going Mainstream, but Experimenting Is Still Key
Brand managers are split on the current state of social marketing in their organizations: 50.8% say marketing via social channels is already mainstream or will become so by the end of 2012, and 49.2% say social marketing will still be defined by continued experimentation by the end of the year. Read More
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Quick Take
A Social Platform That Serves Your Team Members One at a Time
Do you feel lost in a sea of platforms? Do different departments at your organization insist they need different solutions? Now there may be some real help—a social platform that supports your overall goals while tailoring its service style to each member of your team. Read More
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My View Marketing as Ecosystem (Not a Funnel) [Infographic]
By Ann Handley
I love the word "ecosystem" when it refers to attracting and nurturing new customers via content, search, and social media—because it nicely conjures up the kind of balanced approach required to do it well. It also dramatizes how this approach is not a funnel but, rather, a circle. Read More
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@jaybaer How to Build Links to Your Website Without Selling Your Soul to the Devil (SEO truth from @thesaleslion) http://bit.ly/tnC80p
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Forum Today's Question
By susan.crossley 12/16/2011 at 2:35 PM
My company will celebrate its 85th anniversary in 2012 and will offer huge discounts one day each month. What would be a good name for our new promotion? Go To Question
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Jan 10
FREE Seminar—How to Make Webinars Your #1 Lead Generation Method sponsored by Citrix
Jan 12
PRO Seminar—Killing Giants: Outmaneuvering Larger Competitors with Stephen Denny
Jan 12-25
MarketingProfs University LIVE—Marketing Your Small Business save $200 with code SMALLBIZ
Jan 26
PRO Seminar—How to Apply Motivation 3.0 to Drive Customer Action with Dan Pink
Feb 9-23
MarketingProfs University LIVE—Social Media Marketing save $200 with code FASTTRACK
Mar 9
Digital Marketing World—Content Marketing register for our FREE online conference
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SocialTech 2012—Seattle, WA less than 90 seats left, register today to secure yours!
 
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