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The Next Generation of Landing Pages: What's New, What's Hot, What's Performing

Scott Brinker
Matthew Grant
Thu., Nov. 10, 2011, 12pm ET (9am PT)
90 minutes
This online marketing seminar received 5 star(s)

The quality of the online experiences you deliver to your prospects and customers (from the very first touchpoint onward) has become more important to building your brand and lifting your performance metrics than ever. What's that first touchpoint? Odds are, it's a landing page.

The first generation of landing pages were basic, flat, cookie-cutter: headline, bullets, image, form.

The second generation honed tactics for calls-to-action, message match, social proof, and an "always be testing" mantra.

Now, a new generation of landing pages is emerging, raising the bar for customer experiences and online campaign performance. This third generation has absorbed influence from content marketing, social media, marketing automation, HTML5 interfaces, mobile visitors, and more to produce the most impactful landing pages ever.

It's time for a whirlwind tour of state-of-the-art landing page strategies and tactics, updating your Web marketing repertoire with a new set of best practices that you can put into action. You'll walk away from this PRO seminar with fresh ideas and inspiration to make your landing pages stand out—and outperform.


Scott Brinker is the president and CTO of ion interactive, a provider of enterprise-class landing page software and services. ion's customers include major brands such as Dell, DHL, General Mills, iContact, Iron Mountain, and Overland Storage. He contributes monthly to the "Conversion Science" column on Search Engine Land and blogs about marketing technology management at Chief Marketing Technologist.

Who Should Attend?

Join us if you're a digital marketer—particularly if you're a B2B or B2P marketer—who's charged with converting clicks into leads, subscriptions, or sales.

What Will You Learn?

  • How to embed and track Facebook, Twitter social conversions in your landing pages
  • How to harness Google Instant Preview to blow away your AdWords competition
  • How to incorporate more interactivity to inspire visitor exploration
  • How to make the most of your landing page data (especially behavioral choices!)

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