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In This Issue
+ How-To: Managing Chaos—The Marketing Approach
+ Slide Show: Top 12 Customer Loyalty Trends for 2012
+ PRO: SmartTools—Fast Marketing Plan
+ Survey Says: Google+ Gaining on Facebook Among Top Brands
+ Quick Take: The Importance of the Right Offer in Lead Generation
+ My View: How to Guest Post on the Greatest Group Marketing Blog
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Advertisement  New eBook: How to Use Google+ For Business
Have you built your Google+ business page yet? With more than 40 million users and growing fast, find out how to set up your page, learn best practices, take advantage of Circles and segmentation, and increase your following. Download this free eBook now.
How-To Managing Chaos: The Marketing Approach
By John Thomson
Nowadays, the marketer's world is chaotic and cluttered. Effectively meeting a myriad of demands can seem impossible. That's why connected marketing solutions are critical to success in today's marketing landscape. Read More
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Slideshow Top 12 Customer Loyalty Trends for 2012 [Slide Show]
Customer loyalty is critical for driving sustainable business growth, but retaining customers remains a challenge for many businesses. To improve your customer loyalty strategies, tap into these trends that'll be big in 2012. Read More
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PRO SmartTools: Fast Marketing Plan
You know that to succeed, you need a plan. Create one easily with SmartTools: Fast Marketing Plan—the quick-and-easy online service with a step-by-step blueprint for creating a marketing plan. Read More
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Advertisement  Generate More Leads Using LinkedIn
Find out how to use LinkedIn to connect with and research prospects, announce new products, build your company's awareness and more. Learn 6 proven ways to generate leads in HubSpot's new guide “How to Use LinkedIn for Business.” Download your free eBook now.
Survey Says
Google+ Pages Gaining on Facebook Among Top Brands
More than three-quarters (77%) of the Top 100 brands in the US had a Google+ page as of December 19, 2011, up 16 percentage points from the 61% that did so a month earlier. Read More
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Quick Take
The Importance of the Right Offer in Lead Generation
The foundation of any lead generation program is the right offer—one that intelligently addresses a prospect's real problems. Here are three tips for creating offers that feel tailor-made to a prospect's specific pain points and needs. Read More
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My View 12 Ways to Guest Post on the Greatest Group Marketing Blog in the World (Yes, I'm Biased)
By Verónica Maria Jarski
Think my headline's a bit too biased? Maybe. But I'm excited about this post, and I have something to say. When pitching your blog post to an editor, does your passion for the topic comes across the same way? Read More
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ReTweet This
@iannarino Refine B2B sales process with tools and attitude http://goo.gl/lYpqm
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Forum Today's Question
By aaustria 12/22/2011 at 4:52 AM
I work for a company that provides independent and full-time software testing services. How can we expand our client base globally? Go To Question
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Jan 10
FREE Seminar—How to Make Webinars Your #1 Lead Generation Method sponsored by Citrix
Jan 12
PRO Seminar—Killing Giants: Outmaneuvering Larger Competitors with Stephen Denny
Jan 12-25
MarketingProfs University LIVE—Marketing Your Small Business save $200 with code SMALLBIZ
Jan 26
PRO Seminar—How to Apply Motivation 3.0 to Drive Customer Action with Dan Pink
Feb 9-23
MarketingProfs University LIVE—Social Media Marketing save $200 with code FASTTRACK
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Digital Marketing World—Smarter Marketer register for our FREE online conference
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Digital Marketing World—Content Marketing register for our FREE online conference
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