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MarketingProfs
Feb 1, 2016 Vol. 15, No. 21
In this issue
1. How-To: Four Practical Segmentation Tips for B2B Marketers
2. Survey Says: Eye-Tracking Study: How Consumers View Display Ads
3.  PRO  Seminar: Content, Conversions, and Lead Generation
4. My View: Memorable Moments Enrich Customer Relationships
5. Infographic: How Agile Marketers Operate
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Advertisement  Join us on February 12 for our Content Marketing Virtual Conference to learn how to be a bigger, bolder, smarter content marketer. Register today.
 
How-To
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Four Practical Segmentation Tips for B2B Marketers
By Ed King
Here are four ways segmentation can improve demand generation—and four practical tips on what and how to segment. Read More
FOR  PRO  Members
Today's PRO Item
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PRO Seminar: Content, Conversions, and Lead Generation
This seminar will analyze the birth of a lead, deconstructing the process, including each funnel stage. You'll learn how content—from high-ranking blog posts to the thank-you page after the thank-you page—affects the conversion funnel, and you'll understand which topics and types of content attract and engage visitors. Read More
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Advertisement  Don't be damned by dysfunctional data-driven marketing practices. Join us on Feb 23 for The Seven Deadly Sins of Data-Driven Marketing to discover how to avoid these sins and simplify your data practices for optimal results.
Register today.
 
Survey Says
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Eye-Tracking Study: How Consumers View Display Ads
By Ayaz Nanji
Do consumers actually notice online display ads served on Web pages? Which format of ads do people look at and engage with the most? Read More
Quick Take
How Agile Marketers Operate [Infographic]
By Verónica Maria Jarski
Check out the biggest differences between agile marketing and traditional marketing—and reasons to consider agile marketing. Read More
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My View
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Memorable Moments Enrich Customer Relationships
By David Trice
Marketers need to define and measure the moments that matter to their customers. Those moments drive customers to engage with your brand, sing your praises, and purchase your products or services. Read More

event calendar

Feb 2
FREE Seminar—How to Measure Effectiveness Across the Customer Lifecycle
Feb 4
PRO Seminar—Content, Conversions, and Lead Generation
Feb 9
FREE Seminar—Email Wizardry: Five Tactics That Will Leave You Spellbound
Feb 11
PRO Seminar—Secrets to Successful Data-Driven Marketing
Feb 12
Virtual Conference—Content Marketing | 3 online sessions FREE!
Mar 10
MarketingProfs University—Marketing Project Management Essentials

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