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In This Issue
+ How-To: Presto, Extendo: If Only Brand Extensions Were That Easy!
+ Podcast: Brand Communities—the Future of Marketing: Livefyre's Kretchmer
+ PRO Take 10: How to Organize a Successful Distributed-Team Meeting
+ Survey Says: Twitter Benchmarks for Brand Accounts: 4Q14
+ My View: Why Every Person in Your Company Needs to Be Using LinkedIn
+ Quick Take: 50 Shades of Branding [Slide Show]
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How-To Presto, Extendo: If Only Brand Extensions Were That Easy!
By Susan Solomon
So, you've got a great brand and a dynamite product or service that you offer to the universe. What's next for you? A brand extension, of course. Ah, if only it were that easy. Read More
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Podcast Why Brand Communities Are the Future of Marketing: Jordan Kretchmer of Livefyre on Marketing Smarts
By Kerry O'Shea Gorgone
Jordan Kretchmer, founder and CEO of Livefyre, discusses research on social media trends and Forrester Research's prediction that brand communities will take on greater importance in 2015. Read More
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PRO Take 10: How to Organize a Successful Distributed Team Meeting: Communication Is Key
What happens if your team members are distributed all over the country or the world? Physical separation doesn't mean you can't efficiently exchange information and accomplish your goals. In just 10 minutes, you'll learn how to close the gap and establish effective communication. Read More
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Advertisement  The way marketing is evolving, it happens so fast that it's hard to keep up. This whitepaper dives into how marketing has changed, and what you can do to keep up with the changes. Get the whitepaper today.
Survey Says
Twitter Benchmarks for Brand Accounts: 4Q14
By Ayaz Nanji
The volume of tweets by major brands increased 11% between 4Q13 and 4Q14, according to a recent report from Simply Measured. Read More
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Quick Take
Fifty Shades of Branding [Slide Show]
By Melissa Kelly
In this workplace-appropriate slide show by WebDAM, you'll find best-practices on brand management and useful statistics on how marketers today help their brands to evolve. Read More
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My View Why Every Person in Your Company Needs to Be Using LinkedIn
By William Arruda
Very few companies have effectively implemented a comprehensive LinkedIn branding plan. But those that have are reaping these powerful benefits. Read More
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