From setting rules for your brand's look and feel to whipping your brand into shape, what does it take to manage your brand in a changing world?

In this work-appropriate slide show by WebDAM (see below), you'll find best-practices on brand management and useful statistics on how marketers today help their brands to evolve.

Here are some interesting statistics from the slide show:

• 65% of audiences are visual learners. —Mind Tools

• Color increases brand recognition by up to 80%. —Colorcom, University of Loyola, Maryland study

• 45% of a brand's image can be attributed to what it says and how it says it. —Landor Associates

• When designing, white space increases the perception of information by 20%. —Human Factors

• 54% of people don't trust brands. —Havas Media

• 82% of marketers create and deliver brand assets at every point of customer interaction. —IBM Marketing Survey

• 74% of online consumers expect a brand's Web content to be personalized to their interests. —Janrain & Harris Interactive

• 92% of consumers trust brand advocates. —Nielsen, Global Trust in Advertising Report

• 75% of consumers cite brand awareness as a major influencer in making their buying decision. —visual.ly

• Consistent brands are worth 20% more than those who aren't consistent. —Techipedia


Fifty Shades of Branding
from WebDAM

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ABOUT THE AUTHOR

image of Melissa Kelly

Melissa Kelly is the marketing manager at WebDAM, a cloud-based digital asset management platform that empowers brands to grow and thrive.

Twitter: @MelHKelly  

LinkedIn: Melissa Kelly