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In This Issue
+ How-To: Seven Tips for Creating a Mobile-Aware Marketing Culture
+ Video: Brands as Real-Time Content Creators: Expected or Unrealistic?
+ PRO Take 10: How to Build a Socially Savvy Brand
+ Survey Says: Google Forecast to Earn $5B in Tablet Search Ad Revenue
+ Quick Take: Which Mobile Approach Is Right for you? [Infographic]
+ My View: Stop Thinking About SEO and Relax Already
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How-To Seven Tips for Creating a Mobile-Aware Marketing Culture
By Joe Wozny
The next cultural shift your organization must pay attention to is mobile marketing—at the strategic planning level and at the tactical level. As a marketer, are you ready to ease your organization into mobile? Read More
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Video Brands as Real-Time Content Creators: Expected or Unrealistic?
By Ann Handley, Tim Washer
In an inaugural segment of our video series, we ask (and answer): In our newly social age, is it incumbent on brands to be always at the ready to respond (with content or with creative) to events in real-time? Read More
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PRO Take 10: How to Build a Socially Savvy Brand
In just 10 minutes, you'll learn how to define all aspects of your brand, from colors to images, sound, video, the tangible and intangible elements, and more. Read More
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Survey Says
Google Forecast to Earn $5B in Tablet Search Ad Revenue
By Lenna Garibian
Ad clicks via tablet devices are projected to account for 20% of Google's paid-search revenues in the US by December 2013, up from 10.7% a year earlier; that would amount to roughly $5 billion in revenues from tablet ads alone for the year. Read More
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Quick Take
Which Mobile Approach Is Right for you? [Infographic]
By Verónica Maria Jarski
Figuring out which mobile approach to take can be complicated. Fortunately, Mutual Mobile has created an infographic that guides you to your destination through the process of elimination, so you know what you want (and what you don't). Read More
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My View Stop Thinking About SEO and Relax Already
By Ben Austin
Everything you do is going to affect your site's search-engine results. So, forget about SEO already! Concentrate on other things, and your results will improve on their own. Here's why. Read More
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