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In This Issue
+ How-To: Dramatically Increase Conversions Using the Scarcity Principle
+ Survey Says: How Positivity on Twitter Varies by Location, Gender, Topic
+ PRO Take 10: How to Create Calls to Action That Drive Conversions
+ Infographic: Customers Want to Talk to You, So Why Aren't You Listening?
+ My View: Three Superpowers CMOs Bring to Higher Ed: An Interview
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How-To Dramatically Increase Conversions Using the Scarcity Principle
By Josh Brown
The impulse to acquire what is scarce is wired deep into the oldest part of our brain, alongside our other survival instincts. Here are four ideas for how to implement the scarcity principle in your favor. Read More
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PRO Take 10: How to Create Calls to Action That Drive Conversions
In just 10 minutes, we'll reveal the secrets to creating a CTA that encourages the action you're after—whether it's downloads, sign-ups, or sales. You'll learn how to integrate your CTAs into your email program and make them appeal to your customers and prospects without being too pushy. Read More
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Advertisement  Online Master of Science in Information Design and Strategy from Northwestern University - learn how to blend digital skills with branding and messaging, translate data into compelling visual forms and narratives, and understand how research and analytics can drive communication strategies and tactics. Learn more.
Survey Says
Happy Tweets: How Positivity on Twitter Varies by Location, Gender, and Topic
By Ayaz Nanji
Do people in some places send more positive tweets compared with people in other places? Are men or women more likely to tweet about being happy? What topics are people most likely to send cheerful tweets about? Read More
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Quick Take
Customers Want to Talk to You, So Why Aren't You Listening? [Infographic]
By Verónica Maria Jarski
A whopping 90% of customers are frustrated with the service they experience when they call a company. What do they want? And how you can deliver? Read More
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My View Three Superpowers CMOs Bring to Higher Ed: An Interview With Georgetown's Chris Kormis
By Chris Lucas
Some 35% of universities have a CMO. Here's a look at how CMOs affect the way higher ed approaches marketing. Read More
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