Please accept all cookies to ensure proper website functionality. Set my cookie preferences

Do people in some places send more positive tweets compared with people in other places? Are men or women more likely to tweet about being happy? What topics are people most likely to send cheerful tweets about?

Brandwatch recently set out to answer those questions by examining hundreds of thousands of tweets sent between November 2013 and November 2014. The researchers used the Brandwatch analytics platform to look for tweets containing certain emotional phrases, such as "good day," "bad day," "love life," and "hate life." The results were then broken down by location, gender, and keywords that might indicate topic (such as "family," "work," "money," etc).

Below, key findings from the report.


Georgia residents have the highest ratio of "good day" to "bad day" mentions of any US state (i.e., they use the phrase "good day" in tweets much more often compared with "bad day"); Delaware has the lowest ratio.

Denver has the highest "good day" to "bad day" ratio of the 30 cities in the United States with the biggest populations; Louisville has the lowest.


Men have a higher ratio of "good day" to "bad day" tweets than women do.

Men and women do not differ in how often they use the phrases "love life" and "hate life" in their tweets.


Tweets mentioning "good day" are much more likely to be about family/friends and money than about work. Mentions of family/friends also often accompany tweets that include the phrase "love life."

About the research: The report was based on data from an analysis of hundreds of thousands of tweets sent between November 2013 and November 2014.

Continue reading "Happy Tweets: How Positivity on Twitter Varies by Location, Gender, and Topic" ... Read the full article

Subscribe's free!

MarketingProfs provides thousands of marketing resources, entirely free!

Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.

Already a member? Sign in now.

Sign in with your preferred account, below.


image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji

Social Media Resources

You may like these other MarketingProfs resources related to Social Media.

The World's Biggest Social Networks (And Who Owns Them) [Infographic]

This infographic from Visual Capitalist explores the biggest social platforms, as measured by monthly active users (MAUs).

Instagram Stories: 2021 Benchmarks and Trends

Businesses with large followings on Instagram more than doubled their use of the social network's stories feature in 2021, according to recent research from Socialinsider.

Marketer Survey: 5 Social Media Trends to Watch in 2022 [Infographic]

Which social media marketing trends will be big deals in 2022? To find out, Hootsuite surveyed 18,100 marketers around the world, spoke with industry leaders, and examined third-party data.

A Look at the Gen Z Audience on LinkedIn

Gen Z is the fastest-growing audience demographic on LinkedIn, according to recent research from the professional social network.

The Common Characteristics of Viral TikToks [Infographic]

SEMRush analyzed 300 trending videos for 19 characteristics to find out which traits and creative approaches popular TikToks have in common.

Five Types of Social Media Influencers [Infographic]

This infographic from MediaUpdate, which is based on content from Acodez, covers five key types of social media influencers based on follower counts.