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Take 10: How to Create Calls-to-Action That Drive Conversions

Kath Pay
Fri, Feb 20, 2015
10 minutes

A strategic call-to-action (CTA) can be the most important part of your marketing deliverables—and can often make or break your conversion rates. However, many still miss the mark when it comes to developing a compelling CTA that inspires response.

In just 10 minutes, we'll reveal the secrets to creating a CTA that encourages the action you're after—whether it's downloads, sign-ups or sales. We'll discuss how to integrate your CTAs into your email program and how to make your CTAs appeal to your customers and prospects without being too pushy.


Kath Pay is the marketing director of cloud.IQ, an ecommerce conversion company. She is a world-renowned speaker and trainer, and one of the World's Top 50 Email Marketing Influencers (Vocus, 2014). Kath has also been recognized as the UK’s leading Email Marketer, and heads up training for Econsultancy on Personalization and Email Marketing.

Who Should Attend?

This Take 10 is for anyone in digital communications and marketing who would like to increase their email marketing conversions.

What Will You Learn?

At the end of this Take 10, you'll be able to:

  • Identify the elements of a good CTA
  • Understand the psychology behind CTAs
  • Apply CTAs at the right place and right time

About Our Take 10 Program

In just 10 minutes, each Take 10 video tutorial features step-by-step instructions on a narrow topic. Packed with takeaways, every episode comes with a handy one-page checklist, so there's no need to take notes. Just download the PDF. PRO members can now watch Take 10 tutorials using the MarketingProfs mobile app. Download the iPhone or Android app, and get smart on the go!

Register Now!

You have two choices. You can pay as you go, buying single sessions that interest you. Or you can buy a PRO membership, and attend all our new PRO seminars and Take 10 webcasts over the next year, plus watch hundreds more from our library on-demand.

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