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| By Michael Gerard |
| Investing in owned media, such as a corporate blog, is crucial to a company's success in content marketing. But what does it take to launch and sustain a successful business blog? These six best-practices and tactics.
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| We'll reveal the secrets of marketing masters, providing you insight into the relationship between the brain, behavior, and marketing on the Web. We'll share research, case studies, and specific neuromarketing tactics that you can use to better connect with your customers.
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| By Mark Harrington |
| Advanced consumer management is changing how brands across myriad industries are creating campaigns and building customer loyalty.
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