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Brain Science and Web Marketing

Presenter:
Andy Crestodina
Moderator:
Jennifer Kelly
Broadcast:
Thu, Feb 26, 2015, 12pm ET
Length:
90 minutes
Rating:
This online marketing seminar received 5 star(s)

Call it neuromarketing. Call it behavioral economics. You can even call it Jedi mind tricks. But, whatever you call it, brain science and marketing go hand-in-hand. Neuromarketing can increase your website's conversion rates by using specific cognitive biases, and connecting your visitor's brain to the design and content. It sounds like rocket science, but don't worry, any marketer can do it!

In this PRO seminar, we'll reveal the secrets of marketing masters and provide you with neuromarketing tactics applicable to the relationship between the brain, behavior, and marketing on the web. We'll share research, case studies, and specific neuromarketing tactics that any brand can use to better connect with their customers—including the use of social proof, psychological anchoring, and how to tap into cognitive biases in your writing.

Presenter

Andy Crestodina is co-founder and strategic director of Orbit Media, an award-winning web design company. With 14 years of web marketing experience, Andy is a frequent speaker on topics including content strategy, analytics, social media, SEO, and email marketing. He has written hundreds of articles on top industry sites, as well as Orbit's bi-weekly newsletter, and is the author of Content Chemistry: An Illustrated Handbook for Content Marketing.

Who Should Attend?

Digital marketers who are responsible for website design and content marketing with access to analytics. If there are humans in your target audience, this presentation is for you!

What Will You Learn?

At the end of this seminar, you'll be able to:

  • Effectively use social proof (herds, halos, and credibility) on your site
  • Understand the importance of context, contrast, and color
  • Design and write for your customers' busy minds

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