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MarketingProfs
May 19, 2015 Vol. 14, No. 96
In this issue
1. How-To: Four Tips for Turning Employees Into Strategic Content Creators
2. My View: Three Branding Lessons From a Grammy Award-Winning Violinist
3.  PRO  Take 10: Email Marketing Strategies: Out With the Old, In With the New
4. Infographic: The Rise of Marketing Automation
5. Survey Says: Visual Marketing: Top Tactics and Challenges
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How-To
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Four Tips for Turning Employees Into Strategic Content Creators
By Durjoy Patranabish
A content creation framework can help employees across departments gain recognition as subject-matter experts and thought leaders—while helping the company achieve business development and strategic marketing objectives. Read More
FOR  PRO  Members
Today's PRO Item
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Take 10: Email Marketing Strategies: Out With the Old, In With the New
In just 10 minutes, you'll discover how to breathe new life into your emails by sweeping away dusty, outdated practices. You'll learn how to align your email efforts with changing technology, increase open and click-through rates, and grow your email ROI. Read More
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Survey Says
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Visual Marketing: Top Tactics and Challenges
By Ayaz Nanji
Professional photography is the best-performing visual content type, according to a recent survey of marketers by Digiday and Chute. Read More
Quick Take
The Rise of Marketing Automation [Infographic]
By Verónica Maria Jarski
The marketing automation industry is booming. Here's a look at its rise and reasons for its popularity. Read More
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My View
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Three Branding Lessons From a Grammy Award-Winning Violinist
By Julia Melymbrose
These real-life experiments involving world-famous violinist Joshua Bell offer important lessons about branding. Read More
 
event calendar
 
May 19 FREE Seminar—Enterprise Scale Refer-a-Friend: Your Best Acquisition Channel
May 27 FREE Seminar—Three Secrets to Measuring Marketing's Impact on Revenue
Jun 2, 4, 9 Everybody Writes In-Person Workshop—San Francisco, Boston, Indianapolis
Jun 11 PRO Seminar—The Ultimate Recipe for a Great Brand Story
Jun 11 MarketingProfs University—Marketing Writing Bootcamp
Jun 12 Virtual Conference—Content Marketing: 3 online sessions—FREE!
Jun 18 PRO Seminar—How to Transition From Product Promoters to Trusted Advisors
Oct 20-23 B2B Marketing Forum 2015—Register now to save up to $500
 
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