Please accept all cookies to ensure proper website functionality. Set my cookie preferences

Marketing automation has grown to a $1.65 billion industry, according to the following Marketing Automation Insider infographic. An estimated 142,00 businesses now use marketing automation.

Here's a look at the rise of marketing automation and reasons for its popularity.

The first marketing automation tool was Unica in 1992.

Due to faster Internet speeds in 2006, marketing automation vendors began creating Cloud-based tools.

The emergence and popularity of social media also spurred email marketing vendors to build other automated marketing tools.

To find out more about marketing automation's growth and reasons for it, click or tap on the infographic:

Sign up for free to read the full article. Continue reading "The Rise of Marketing Automation [Infographic]" ... Read the full article

Subscribe's free!

MarketingProfs provides thousands of marketing resources, entirely free!

Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.

Already a member? Sign in now.

Sign in with your preferred account, below.


image of Verónica Jarski

Veronica Jarski is managing editor at Agorapulse and a former editor and senior writer at MarketingProfs.

Twitter: @Veronica_Jarski

LinkedIn: Veronica Jarski