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MarketingProfs
May 20, 2016 Vol. 15, No. 99
In this issue
1. How-To: Five Modes of Persuasion You Need in Your Marketing Campaigns
2. #SocialSkim: Snapchat Changing Its Algorithm, Plus 13 More Stories This Week
3.  PRO  Interactive Toolkit: Social Media Planner
4. My View: Marketers Can Win the Big Data Game by Playing It Smart
5. Survey Says: The Most Important Mobile E-Commerce Features
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How-To
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Five Modes of Persuasion You Need in Your Marketing Campaigns
By Timothy Carter
If marketing is essentially about persuasion, then the use of highly effective persuasive techniques can take a campaign goal to the next level—whether that's attracting more traffic, earning more conversions, or sparking more customer engagement. Read More
FOR  PRO  Members
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Interactive Toolkit: Social Media Planner
Through eight simple and well-defined steps, this Social Media Marketing SmartTool will provide you with easy-to-implement tips for planning, executing, measuring, and optimizing social media campaigns that meet your business objectives. Read More
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Advertisement  2016 eCommerce Benchmarks. Compare yourself to your competitors—find out how your competitors are marketing their products, find ways to improve your marketing across channels and devices, and see if you are getting the full benefit of user-generated content. Download eBook Now.
 
Survey Says
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The Most Important Mobile E-Commerce Features
By Ayaz Nanji
Consumers who use their smartphones to shop say the most important feature of a mobile e-commerce offering is the ability to allow shoppers to easily see product photos, according to a recent report from Nielsen. Read More
Quick Take
#SocialSkim: Snapchat Changing Its Algorithm, Plus 13 More Stories in This Week's Roundup
By Christian Neri
From Snapchat's plans for a nonchronological algorithm to social networks' taking on the role of news organizations to Google's new topic-driven social product and Twitter's character-limit tweak, social giants tackled challenges from all corners. Read More
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My View
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Marketers Can Win the Big Data Game by Playing It Smart
By Dave O'Flanagan
Customers constantly drop online clues about what they want, but most companies don't pick up on them. Successful marketers piece the clues together—then deliver exactly what customers want. Read More

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