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In This Issue
+ How-To: Cultural Targeting—The Key to Online Consumer Receptivity
+ PRO: SmartTools—Create a Marketing Plan in a Snap
+ Survey Says: Work, Interrupted—It Takes About 30 Minutes
+ Quick Take: Four Practical Steps to a Website Redesign
+ My View: Sharpen Your Set of Social Media Marketing Skills
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Advertisement  Turn those numbers into actionable insights! Whether you're looking for customers or optimizing your website, learn how to use visual analytics to see and understand your data—and improve your marketing programs. Jim Sterne explains on June 12 at Unleashing Your Inner Analyst. Register now (free).
How-To Cultural Targeting: The Key to Online Consumer Receptivity
By David S.B. Butler
Do your online marketing efforts consider the cultural context of your target market? Learn why cultural understanding is critical to online marketing—and how to implement cultural qualification in your strategies. Read More
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PRO SmartTools: Create a Marketing Plan in a Snap
This online service is a step-by-step blueprint for creating a marketing plan. It assists you in laying out your goals, defining your value proposition, and establishing how best to reach your target audience, set your budget, and identify what results you can reasonably expect. Read More
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Advertisement  80 million Americans ages 12 and older have a cell phone that can send and receive emails. Are you connecting with the On the Go consumer? Register for our mobile webinar today.
Survey Says
Work, Interrupted: It Takes About 30 Minutes
Dealing with on-the-job distractions is a constant part of every marketer's day. Ad and marketing executives say the longest they can work on a task without being interrupted is 30 minutes, on average. Read More
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Quick Take
Four Practical Steps to a Website Redesign
Take a good, hard look at your website. Could it do with a makeover? If you're ready for a radical website redesign that can open up new opportunities for engaging prospects and clients, apply these four steps to get started. Read More
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My View Free Friday: Sharpen Your Set of Social Media Marketing Skills
By Verónica Maria Jarski
Leave the lazy, hazy days of summer to the unambitious. On June 8, attend our free Digital Marketing World: Social Media virtual conference, and learn what you need to sharpen your social media marketing skills. Read More
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@jaybaer The Death Of Internet Marketing As We Know It? (thoughtful state-of-the-union from @jimkukral) https:////buff.ly/KGKWy4
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Forum Today's Question
By tomrichter23 5/24/2012 at 10:03 AM
Can you recommend a free tool for evaluating whether my on-page SEO strategy is implemented correctly? Go To Question
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Jun 7
PRO Seminar—Understanding and Engaging Today's Connected Buyer
Jun 7-14
MarketingProfs University LIVE—Digital Advertising Academy save $200 with promo code DIGITIZE
Jun 8
Social Media Virtual Conference—Three Great Social Media Sessions sign up for free
Jun 12
FREE Seminar—Unleashing Your Inner Analyst
Jun 13
Smart Marketers Tour—Minneapolis join us in person for free!
Jun 14
PRO Seminar—10 Most Common SEO Mistakes Marketers Make
Jul 12-19
MarketingProfs University LIVE—B2B Lead Roundup save $200 with promo code ROUNDUP
Oct 4-5
B2B Forum 2012—Boston save $300 or more with the Early Bird rate
 
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