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MarketingProfs University: Understanding and Engaging Today’s Connected Buyer

Tony Zambito
Matthew Grant
Thu., June 7, 2012 12pm ET (9am PT)
90 minutes
This online marketing seminar received 3.5 star(s)

Gaining insight into buyer behaviors and aligning marketing, branding, and selling efforts with new buyer dynamics is the path to winning in today's marketplace.

This PRO seminar and first class of MarketingProfs University's Digital Advertising Academy will get you inside the minds of your buyers and cover why understanding them is the first step to successful branding, marketing, and demand generation. More importantly, we'll show you how to develop a deep understanding of today's buyer: Web-savvy, plugged-in to social media, and more connected than ever!

BONUS! 10 lucky winners will be chosen at random to win a free copy of the branding book, Brand Against the Machine: How to Build Your Brand, Cut Through the Marketing Noise, and Stand Out from the Competition. To qualify, simply complete the short survey at the end of the live Q&A session.


Tony Zambito was an early advocate of the concept of "buyer personas" and uses a research-driven approach to help companies create informed marketing and sales strategies. Tony served as Chief Consulting Officer for Cooper Design, the modern-day forerunner of developing user personas to inform design strategies, and as Vice President of Sales and Marketing for TRW, Knight-Ridder, and Compaq (HP). Tony's blog, Buyerology Now offers insight into buyer behavior and how to develop strategies in today's turbulent markets.

Who Should Attend?

This PRO seminar is for any marketer interested in understanding how to engage with today's connected buyer—but especially those who want to learn about MarketingProfs University as you'll experience one class from a larger course.

What Will You Learn?

  • How to best understand and appeal to today's super-connected buyer
  • How new methods of buyer persona modeling, predictive buyer modeling, and buyer graphics help you get inside the mind of the buyer
  • Why understanding buyer mental models and values is important to marketing and branding

About MarketingProfs University

Understanding and Engaging Today’s "Connected" Buyer is the first class in MarketingProfs University's Digital Advertising Academy course. This 8-class course will help you take your advertising to the next level by discussing the importance of branding, understanding your buyer, technological changes and their impact on advertising, buyer personas, media buying and more. Course attendees will be given easy-to-implement tools and techniques to improve their advertising efforts. Register now for the complete course—PRO members save 40% on the $595 MPU rack rate. As with all PRO seminars, Understanding and Engaging Today’s "Connected" Buyer is free to PRO members.

Register Now!

You have two choices. You can pay as you go, buying single sessions that interest you. Or you can buy a PRO membership, and attend all our new PRO seminars and Take 10 webcasts over the next year, plus watch hundreds more from our library on-demand.

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