"Radical redesigns are a great way to transform your site into a beautiful new butterfly," says HubSpot's Jessica Meher, author of the 10-Step Checklist for Your Next Website Redesign.
Meher's whitepaper covers all the bases for turning your site into an "inbound marketing machine for long-term success."
Intrigued? Here are four of her practical steps toward a fresh redesign:
Benchmark your current metrics. First, get a clear picture of your site's performance history. Assess factors such as:
- Number of visits/visitors/unique visitors
- Number of new leads/form submissions
- Total amount of sales generated
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