Take a good, hard look at your website. Could it do with a spring makeover?

"Radical redesigns are a great way to transform your site into a beautiful new butterfly," says HubSpot's Jessica Meher, author of the 10-Step Checklist for Your Next Website Redesign.

Meher's whitepaper covers all the bases for turning your site into an "inbound marketing machine for long-term success."

Intrigued? Here are four of her practical steps toward a fresh redesign:

Benchmark your current metrics. First, get a clear picture of your site's performance history. Assess factors such as:

  • Number of visits/visitors/unique visitors
  • Number of new leads/form submissions
  • Total amount of sales generated

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