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In This Issue
+ How-To: Content Marketing Beyond Gutenberg
+ Survey Says: 62% of Shoppers Use Mobiles in Store to Check Prices 
+ Special Engagement: How to Publish a Book for Marketing
+ Infographic: Small Businesses Find ROI in Social Media
+ My View: The Best Twitter Chats for Marketers
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How-To Content Marketing: Beyond Gutenberg
By Doug Kessler
Gutenberg's invention has had a fantastic run. But it's time for content marketers to cut the ink-stained umbilical cord and become digital content marketers. Read More
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PRO Special Engagement With Guy Kawasaki: How to Publish a Book for Powerful Marketing
In this very special online seminar from MarketingProfs, Guy Kawasaki, author of APE: Author, Publisher, Entrepreneur and former chief evangelist of Apple, explains why a book can be your most engaging marketing tactic and how to make one happen. Read More
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Advertisement  Writing is the most essential skill a marketer can master. Keep your writing muscles in tip-top shape with Marketing Writing Bootcamp. Nearly 17 hours of instruction on all forms of marketing writing. Save $200 with code PUMPED.
Survey Says
62% of Shoppers Use a Mobile Device in Stores to Check Prices
By Ayaz Nanji
The majority of shoppers (62%) use a mobile device at a brand’s physical location to compare products and prices, according to a recent survey of global consumers conducted by SDL. Read More
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Quick Take
Small Businesses Find ROI in Social Media [Infographic]
By Verónica Maria Jarski
A new study from Manta provides insight from more than 1,200 small-business owners regarding their top concerns, such as social media and ROI. Manta then created the following infographic from its findings. Read More
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My View The Best Twitter Chats for Marketers
At almost any given time, it seems someone is hosting a Twitter chat somewhere. So, how do you decide which chats to attend? To help you decide, I made a list of the best chats for marketers. Read More
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May 28
 Special Engagement—How to Publish a Book for Powerful Marketing featuring Guy Kawasaki
May 30
 FREE Seminar—Ain't Nobody Got Time for That: How to Become a B2B Content Brand
Jun 4
 FREE Seminar—Seven Key Strategies to Boost Your B2B Marketing Mix with Display Advertising
Jun 6
 PRO Seminar—How to Create Marketing Plans that Cross Channels and Deliver Results
Jun 13
 PRO Seminar—Building the Living, Breathing Brand
Jun 13
 MarketingProfs University—Marketing Writing Bootcamp Use coupon code PUMPED to save $200
Jun 14
 Virtual Conference—Content Marketing Sign up for free!
Oct 9-11
 B2B Forum 2013—Boston, MA Save up to $600 through July 16
 
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