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From Marketer to Author: How to Publish a Book for Powerful Marketing

Guy Kawasaki
Tue., May 28, 2013 12pm ET (9am PT)
60 minutes
This online marketing seminar received 3.5 star(s)

Publishing a book can be an incredibly powerful marketing and branding technique, and one that all content creators and businesses should consider as part of the natural evolution of their marketing. (Or perhaps, to inform it.) It's also something that many marketers—and people!—aspire to do: Write a book and gain the clarity, satisfaction, and sense of accomplishment inherent in the process.

In this very special online seminar from MarketingProfs, Guy Kawasaki, author of APE: Author, Publisher, Entrepreneur and former chief evangelist of Apple, explains why a book can be your most engaging marketing tactic, as well as how to actually make it happen. He'll give his inside tips and inspired ideas for writing, producing, and successfully marketing a book. What tools might you use to get the job done? What are some tricks for bringing a book to market? How do you use social media to drive interest in and excitement about your ideas?


Guy Kawasaki is the author of APE, What the Plus!, Enchantment, and nine other books. He is the co-founder of, an "online magazine rack" of popular topics on the Web. Previously, he was the chief evangelist of Apple. Guy has a BA from Stanford University and an MBA from UCLA, as well as an honorary doctorate from Babson College.

Who Should Attend?

If you've ever considered writing a book—on marketing, business, or any other topic—to advance your career and show off your expertise, this seminar is for you.

What Will You Learn?

  • The best tools to use
  • Tricks for bringing your book to market
  • How to use word of mouth to generate awareness and credibility

About Guy Kawasaki's APE: Author, Publisher, Entrepreneur

APE: How to Publish a BookAPE: Author, Publisher, Entrepreneur is 300 pages of tactical and practical inspiration. People who want a hype-filled, get-rich-quick book should look elsewhere. On the other hand, if you want a comprehensive and realistic guide to self-publishing, APE is for you. Seth Godin says it's "Nuts, bolts, and inspiration too. Once again, Guy delivers, kicking the shiitake out of anyone who would tell you that you shouldn't, wouldn't, or couldn't write a book." Purchase it from Amazon or your favorite bookseller.

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