Moreover, 77% percent of respondents said that they "showroom", which is to visit a brand’s physical location to evaluate products knowing they will buy online at another time. This trend varies by geography, with respondents from the US (71%) a bit less likely to "showroom" and those from Singapore (90%) more likely to do so.
Below additional key findings from the study, The New Disruption for Brands: A Global Look at Consumer Mobile and Social Habits, which surveyed 4,000 consumers in the United States, United Kingdom, Australia and Singapore.
The majority of consumers in all countries surveyed expect a brand’s online store, mobile app and physical store to offer same pricing, discounts and sales.
- Only 8% of respondents use a brand’s mobile app to learn more about a brand, compared with more than one-third who use a search engine on their mobile device.
- 73% of global respondents aren’t checking-in using their mobile devices for deals.
Social Media Trends
- A third of respondents said they act on promotions on social media.
- More than half of respondents (58%) share positive experiences and seek advice from friends and family when they talk about brands on social media.
- Facebook is the most popular platform for sharing experiences—55% of global respondents use the social network when expressing feedback about brands.
About the research: The study was based on data from an online survey conducted in March, 2013, of 4,000 consumers in the United States, United Kingdom, Singapore and Australia.
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