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In This Issue
+ How-To: How to Integrate Ratings and Reviews Into Your Social Marketing
+ #SocialSkim: Social Media This Week: What Gets Likes, LinkedIn Contacts
+ PRO Online Tool: Email Campaign Planner
+ Survey Says: One-Third of Americans Regularly Listen to Online Radio
+ My View: Joe Chernov: Dealing With Challenges & Publishing Helpful Content
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How-To How to Integrate Ratings and Reviews Into Your Social Marketing Programs
By Shoma Sarkar
Positive ratings and reviews from online consumers are powerful marketing content, because consumers trust other consumers for advice. But few marketers have integrated reviews into their social marketing. Read More
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PRO Online Tool: Email Campaign Planner
This tool provides you with step-by-step instructions for creating email campaigns that deliver the results you need. You'll define your campaign goals, set a budget, segment your list, create compelling calls to action, and evaluate your results. Read More
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Advertisement  Use code PUMPED and save $200 on our newest MarketingProfs University course: Marketing Writing Bootcamp. Your marketing writing will never be the same again!
Survey Says
One-Third of Americans Regularly Listen to Online Radio
By Ayaz Nanji
One in three Americans age 12 and older, an estimated 86 million people, now listen to online radio on a weekly basis, and the weekly audience size of traditional AM/FM radio has grown to 243 million, according to a recent survey. Read More
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Quick Take
#SocialSkim: Social Media This Week, Including What Gets Likes and LinkedIn's Contacts App
By Angela Natividad
Learn what ad images get Liked (hint: not logos), how Facebook plans to Trojan-horse mobile, and why you should Pin. Tumblr and Twitter have sweetened deals for advertisers, Water for Life tries to kill a hashtag, and LinkedIn tries replacing—yes, replacing!—your personal assistant. Read More
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My View On Dealing With Challenges Directly and Publishing Helpful Content: Joe Chernov
By Verónica Maria Jarski
The 2013 B2B Forum will introduce you to a host of marketing adventurers in October; in the meantime, we'll be posting Q&As with some of those intrepid marketers. Up next is Joe Chernov, VP of Marketing for Kinvey. Read More
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May 14
FREE Seminar—The New Email Marketer
May 16
PRO Seminar—Marketing Campaign Strategies for the Social and Mobile World
May 21
FREE Seminar—What Marketing Can Learn From Sales: An Intro to Account-Based Marketing
May 23
PRO Seminar—Seven B2B Marketing Confessions That Will Improve Your Marketing Efforts Now
May 28
Special Engagement—How to Publish a Book for Powerful Marketing featuring Guy Kawasaki
Jun 13
PRO Seminar—Building the Living, Breathing Brand
Jun 13
MarketingProfs University—Marketing Writing Bootcamp Use coupon code PUMPED to save $200
Jun 14
Virtual Conference—Content Marketing Sign up for free!
Oct 9-11
B2B Forum 2013—Boston, MA Save up to $600 through July 16
 
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