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MarketingProfs
Jul 1, 2016 Vol. 15, No. 128
In this issue
1. How-To: A Crash Course: Start an Online Business in Three Steps
2. #SocialSkim: A Whole New Facebook Live, Plus 10 More Stories This Week
3.  PRO  Interactive Planning Tool: Blog Like a Pro
4. My View: Your Paid Online Lead Generation Tactics Aren't Enough Anymore
5. Survey Says: How Quickly Do Consumers Abandon New Mobile Apps?
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Advertisement  An effective marketing plan goes beyond preparing for the Q4 holidays. Savvy brands can develop communications that cater to consumers' needs throughout the year. Learn the value of a customer-centric marketing calendar and review creative examples of seasonal planning. Download now!
 
How-To
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A Crash Course: Start an Online Business in Three Steps
By Stephen Moyers
Starting an online business can be daunting, but focusing on the important components common to every company and organizing them into manageable chunks can help. Here's a crash course in entrepreneurship. Read More
FOR  PRO  Members
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Interactive Planning Tool: Blog Like a Pro
This online toolkit gives you a step-by-step blueprint for creating and marketing a successful blog that attracts new business and serves as a dynamic hub for your customers to engage both with you and with one another. Read More
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Advertisement  Seasonal factors like holidays, weather and cultural events have a big impact on customer behavior and brand revenue. A Customer-Centric Roadmap incorporating seasonality helps brands create programs that offer the right products to the right people at the right time throughout the year. Get the Whitepaper!
 
Survey Says
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How Quickly Do Consumers Abandon New Mobile Apps?
By Ayaz Nanji
More than three-quarters of consumers, on average, do not return to use a mobile app the day after downloading it, according to recent research from Appboy. Read More
Quick Take
#SocialSkim: A Whole New Facebook Live, Plus 10 More Stories in This Week's Roundup
By Christian Neri
This week, Facebook's major changes to Facebook Live that drastically expand broadcasting capabilities, and YouTube's own mobile live streaming feature. Also: Twitter's exciting new app dedicated to small business, and Pinterest's new visual search feature. Read More
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My View
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Your Paid Online Lead Generation Tactics Aren't Enough Anymore
By Ural Cebeci
Marketers have typically looked to banner ads, social media advertising, and paid search to generate leads. Unfortunately, such tactics are not enough. Read More

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