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In This Issue
+ How-To: Are You Argo-izing Your Content?
+ #SocialSkim: This Week: Domino's Gaffe, Breaking Bad, More...
+ PRO Online Plan: How to Blog Like a Pro
+ Survey Says: Top Back-to-School Paid Search Keywords
+ My View: Did Google's New Inbox Just Kill Email Marketing?
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How-To Are You Argo-izing Your Content?
By Sue Duris
In Argo, which won Best Picture, the filmmakers followed what I now call the Argo rule: Lure them in, keep them engaged, and keep them talking about you long after. Your corporate storytelling can do the same. Read More
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PRO Online Plan: How to Blog Like a Pro
This online toolkit gives you a step-by-step blueprint for creating and marketing a successful blog that attracts new business and serves as a dynamic hub for your customers to engage both with you and with one another. Read More
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Survey Says
Top Back-to-School Paid Search Keywords
By Ayaz Nanji
"Textbooks" was the top back-to-school paid search keyword last summer for both spend and impressions, according to a recent analysis by AdGooroo. Read More
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Quick Take
#SocialSkim: Social Media This Week, Including Domino's Gaffe and Breaking Bad
By Angela Natividad
Catch the first-ever WhatsApp music video (by Katy Perry), Twitter’s latest social TV moves, a GIF library from Reddit, the latest community management gaffe… this time from Domino’s, and when to Vine vs. when to Instagram. Also, if you’re a Breaking Bad fan, we’ll wrap up with a treat just for you. Skim to break social. Read More
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My View Did Google's New Inbox Just Kill Email Marketing?
By Jordan Cohen
Gmail’s inbox changes have pundits wondering whether email marketing’s best days are behind it. The Primary, Social, and Promotion inbox tabs have become giant question marks looming over every email marketer’s head. Read More
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