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MarketingProfs
Sep 1, 2016 Vol. 15, No. 171
In this issue
1. How-To: How to Market Your Business With Instagram Stories
2. My View: Three Golden Rules for Creating a Successful B2B App
3.  PRO  Seminar: Make the Customer the Center of What We Do
4. Survey Says: The 20 Most User-Friendly Sales CRM Tools [Infographic]
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Advertisement  Featured Case Study: "They leave no stone unturned in their quest to drive new leads to our site. They're looking at every angle constantly, measuring, testing, and improving. I don't have to ask for anything. They know far more about this than I do, and they're leveraging that to get the results."
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How-To
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How to Market Your Business With Instagram Stories
By Lana Richardson
Photo-sharing social network Instagram recently launched its most significant and talked-about feature to date, Instagram Stories. Here are five ways you can use Stories as a creative marketing tool. Read More
FOR  PRO  Members
Today's PRO Item
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Seminar: The Broken Promise of Digital: Make the Customer the Center of What We Do
Discover how to avoid the pitfalls of the same-old, same-old and execute a customer-centric strategy. From listening, to understanding motivations and preferences, to the fundamentals of engaging content, you'll learn about building trust and capturing attention, regardless of platform. Read More
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Advertisement  Featured Case Study: "During the last month, I received 20,000 organic visits, which is 15% better than any other month before that. On the pay per click side, the cost per conversion has been driven down by well over 50%. I think that this is quite remarkable and due to Directive's work." Instantly Download the Case Study. No Email Required.
 
Survey Says
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The 20 Most User-Friendly Sales CRM Tools [Infographic]
By Ayaz Nanji
Teamgate is the most user-friendly customer relationship management (CRM) software platform for salespeople, according to recent research from Capterra. Read More
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My View
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Three Golden Rules for Creating a Successful B2B App
By Alexander Grosu
B2Bs are beginning to establish a place in the mobile market. In fact, a well-executed app can positively change how potential clients perceive B2Bs and their products and services. Read More

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Sep 7
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PRO Seminar—Make Your Copy Mobile-Friendly
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