The Broken Promise of Digital: Making the Customer the Center of What We Do
- Scott Monty
- Jennifer Kelly
- Thu, Jul 14, 2016, 12pm ET
- 60 minutes
Digital marketing and social media were supposed to help with personalization, two-way communication, and direct engagement—ultimately, fostering a deeper relationship with your customers. Unfortunately, it hasn't always worked out that way. Instead, the traditional advertising and marketing model has simply been applied to these new platforms.
In this PRO seminar, we'll share the pitfalls of getting lured into the same old same old, and give you new ideas to execute a customer-centric strategy. From listening, to understanding motivations and preferences, to the fundamentals of creating engaging content, you'll learn the importance of building trust and capturing attention regardless of the platform. We'll show you how to put humanity back into digital marketing!
Scott Monty is an internationally recognized leader in digital communications, social media, and marketing. As CEO and founder of Scott Monty Strategies, he advises brands on how to embrace human communication in the digital age. Scott spent six years as an executive at Ford Motor Company and has another decade of experience in communications and marketing agencies. He writes about the changing landscape of business, technology, communications, marketing, and leadership at scottmonty.com.
Who Should Attend?
Mid-level marketers or communicators who have been involved with digital/social for a while, but aren't quite satisfied with their results.
What Will You Learn?
By the end of the seminar, you'll be able to:
- Verify that your marketing efforts are aligned with the sources customers trust
- Avoid the seven deadly sins of social media marketing
- Make your customers the heroes of your stories
You have two choices. You can pay as you go, buying single sessions that interest you. Or you can buy a PRO membership, and attend all our new PRO seminars and Take 10 webcasts over the next year, plus watch hundreds more from our library on-demand.