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MarketingProfs
Sep 16, 2015 Vol. 14, No. 179
In this issue
1. How-To: How to Calculate Your Company's Investment in Blogging
2. Podcast: GigSalad (Like 'Airbnb for Event Planners') Founder Mark Steiner on Marketing Smarts
3.  PRO  How-To Guide Favorite: Video Marketing: How to Roll Video Into Your Media Mix
4. Survey Says: The Staggering Scale of What Happens Online in a Minute [Infographic]
5. My View: What 'Game of Thrones' Author George R.R. Martin Can Teach You About Marketing
6. Quick Take: Jared and Subway: Why Brands Should Use Micro-Influencers to Build Credibility
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Advertisement  Learn how to blend digital skills like information architecture and experience design with branding and messaging. Earn your master's degree in Information Design and Strategy completely online from Northwestern University. Click here to learn more.
 
How-To
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How to Calculate Your Company's Investment in Blogging
By Tom Fanelli
How valuable is your blog in the array of marketing efforts you're investing money in? How can you determine whether it's money well spent or a waste of marketing dollars? How can you take steps to make it cost-effective? Read More
Podcast
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GigSalad (Like 'Airbnb for Event Planners') Founder Mark Steiner on Marketing Smarts [Podcast]
By Kerry O'Shea Gorgone
The story of how a struggling actor turned his experience into GigSalad, a company that enables event planners and others to browse, contact, and hire the entertainers and other services they need for events. Read More
FOR  PRO  Members
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PRO Favorite How-To Guide: Video Marketing: How to Roll Video Into Your Media Mix
In this 16-page guide, we'll explore the benefits of video marketing, the variety of video formats, and how to make video on a budget. We'll also look at how to use social media with video and strategies for cashing in on video. Read More
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Advertisement  Online Master of Science in Information Design and Strategy from Northwestern University- learn how to blend digital skills with branding and messaging, translate data into compelling visual forms and narratives, and understand how research and analytics can drive communication strategies and tactics.
 
Survey Says
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The Staggering Scale of What Happens Online in a Minute [Infographic]
By Ayaz Nanji
How big is the Internet? How many online actions are taking place? How much digital content is being consumed? Read More
Quick Take
Jared and Subway: A Fall From Grace, or Why Brands Should Use Micro-Influencers to Build Credibility
By Inga Johnson
Jared Fogle was synonymous with Subway, including when he became embroiled in scandal. Brands suffer from such celebrity enmeshment. They should use non-celebrity "micro-influencers" instead. Read More
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My View
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What 'Game of Thrones' Author George R.R. Martin Can Teach You About Marketing
By Corey Pemberton
Take a look at "Game of Thrones" author George R.R. Martin's career, and you'll find lessons that go beyond mere entertainment and apply as practical marketing advice. Read More

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