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MarketingProfs
Sep 16, 2016 Vol. 15, No. 181
In this issue
1. How-To: How to Market to Millennials Without Pandering
2. #SocialSkim: Apple Takes Aim at Facebook's WhatsApp, Plus 12 More Stories
3.  PRO  Toolkit: Email Campaign Planner
4. My View: What a Balanced Approach to Marketing Looks Like
5. Survey Says: Consumers' Top Travel Stresses and Pet Peeves
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How-To
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How to Market to Millennials Without Pandering
By AJ Reardon
People like to be catered to, but not pandered to. Especially so when they're at the receiving end of a marketing campaign. And doubly so if they're Millennials. So here's sound advice from a Millennial on how to reach Millennials. Read More
FOR  PRO  Members
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Toolkit: Email Campaign Planner
This tool provides you with step-by-step instructions for creating email campaigns that deliver the results you need. You'll be able to define your campaign goals, set a budget, segment your list, create compelling calls to action, and evaluate your results. Read More
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Advertisement  Online Master of Science in Information Design and Strategy from Northwestern University. Learn how to blend digital skills with branding and messaging, translate data into compelling visual forms and narratives, and understand how research and analytics can drive communication strategies and tactics. Learn more.
 
Survey Says
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Consumers' Top Travel Stresses and Pet Peeves
By Ayaz Nanji
Consumers say dealing with flight delays and cancellations is the most stressful part of traveling, according to recent research from the CMO Council. Read More
Quick Take
#SocialSkim: Apple Takes Aim at Facebook's WhatsApp, Plus 12 More Stories This Week
By Christian Neri
Apple puts Facebook's WhatsApp and other messaging platforms in its crosshairs, while YouTube introduces a community feature. Also: Facebook's plans to make users shop on Messenger, and why B2B brands shouldn't shy away from Snapchat. Read More
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My View
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What a Balanced Approach to Marketing Looks Like
By Kevin Bobowski
Today's savvy marketers strive to balance inbound and outbound tactics in their efforts to increase brand awareness, drive demand, and retain customers. Read More

event calendar

Sep 20
FREE Seminar—Agile Marketing: How to Move From Big Projects to Small Sprints
Sep 22
PRO Seminar—Break Through the Noise: Three Strategies to Double Sales
Sep 27
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Sep 29
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Oct 6
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Director of Publications: Vahe Habeshian
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Research Writer: Ayaz Nanji
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