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MarketingProfs
Sep 25, 2015 Vol. 14, No. 186
In this issue
1. How-To: Content Moderation: Who Needs It and How You Can Use UGC Successfully
2. #SocialSkim: Facebook Signal Helps Journalists Find You, Plus More in This Week's Roundup
3.  PRO  [Online Toolkit] Optimize and Maintain Your Email List
4. My View: Seven Signs You're Stuck in the Awkward Stage of Marketing Measurement
5. Survey Says: Instagram vs. Twitter: Which Network Is Winning Worldwide?
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Advertisement  Leveraging Webinars & Optimizing Content Webinars to Generate Leads. Webinars and your content hub can play a key role in getting the right messages to buyers at the right time to drive engagement. Attend this free webinar to learn how to maximize the performance and return on your valuable content.
 
How-To
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Content Moderation: Who Needs It and How You Can Use UGC Successfully
By Josh Buxbaum
Putting your brand in the hands of the public can be dangerous, but the power of user-generated content (UGC) is real. If done correctly, with precautions in place, it can be highly beneficial for your brand. Read More
FOR  PRO  Members
Today's PRO Item
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[Online Toolkit] Optimize and Maintain Your Email List
Creating a plan to manage your email list is difficult. That's why we've pulled together all the steps for building, optimizing, and governing your list so that it aligns with your business objectives. Use our Email List Manager to simplify the process now—and thank us later! Read More
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Advertisement  Leveraging Webinars & Optimizing Content Webinars to Generate Leads. Content is king, and when it supports lead gen and your strategic goals, it's golden. Attend this free webinar to learn how webinars and your content hub can be your best tools to deliver the right messages to drive engagement.
 
Survey Says
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Instagram vs. Twitter: Which Network Is Winning Worldwide?
By Ayaz Nanji
Twitter still has more active monthly visitors than Instagram in most countries around the world, according to a recent report from GlobalWebIndex. Read More
Quick Take
#SocialSkim: Facebook Signal Helps Journalists Find You, Plus More Stories in This Week's Roundup
By Angela Natividad
Learn about Facebook Signal (and how to get journalists interested in your content). Also: Facebook's 360° videos, how the Emmys did on social, Dropbox's new tools for teams, and Atlas, your new charts buddy. Read More
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My View
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Seven Signs You're Stuck in the Awkward Stage of Marketing Measurement
By Jennifer Zesut
Marketing measurement is a journey that has roughly five stages, but many marketers get stuck in the second one. Here are signs that you may be stuck. Read More

event calendar

Sep 29 FREE Seminar—Emma's B2B Guide to Beating the Holiday Inbox Rush
Oct 1 PRO Seminar—Creating Trustworthy Content
Oct 6 FREE Seminar—Boo! Why Content Marketers Shouldn't Be Spooked by Data
Oct 8 MarketingProfs University—Email Marketing Master Course
Oct 8 PRO Seminar—The Blueprint for Email Marketing Success
Oct 9 Virtual Conference—Tricks and Treats and Content Sweets!
Oct 20–23 B2B Marketing Forum 2015—54 sessions, 3 keynotes, and 8 workshops

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