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MarketingProfs
Sep 7, 2016 Vol. 15, No. 174
In this issue
1. How-To: Want to Build a Strong Brand? Get Messaging Right. Here's How...
2. Podcast: How Story Saved a Business: Clearwater Marine Aquarium CMO Bill Potts
3.  PRO  How-To Guide: The Marketer's Guide to Social Media Content
4. My View: The Flip Side of Targeted Marketing
5. Survey Says: Holiday-Themed Retail Email Benchmarks From 2015
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How-To
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Want to Build a Strong Brand? Get Messaging Right. Here's How...
By Carolyn McMaster
Developing strong messaging and activating it across your organization ensure that everyone can communicate clearly and consistently about your company's value. And that vastly increases your chances of attracting customers you want to attract. Read More
Podcast
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How 'Dolphin Tale' Brought 800,000 Visitors a Year to Clearwater Marine Aquarium: CMO Bill Potts on Marketing Smarts [Podcast]
By Kerry O'Shea Gorgone
How can you use stories to garner support for a cause or organization? Here's a story that inspired the movie Dolphin Tale (and saved a nonprofit from financial disaster). Read More
FOR  PRO  Members
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How-To Guide: The Marketer's Guide to Social Media Content
In this 43-page guide, you'll learn how to plan, develop, and optimize social content that captures and engages the attention of your audience. You'll be able to set the stage for the development of highly relevant branded content, design for engagement, champion your goals, and much more! Read More
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Advertisement  FREE Webcasting: Take Your Marketing Events Online. Webcast Essentials allows marketers to quickly and effectively share content with audiences, while saving money on in-person events. Build and publish live and on-demand content in 5 easy steps.
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Survey Says
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Holiday-Themed Retail Email Benchmarks From 2015
By Ayaz Nanji
More retail marketers sent holiday-themed emails in 2015 than in 2014, but those more recent campaigns generally had lower levels of engagement, according to recent research from Yesmail. Read More
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My View
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The Flip Side of Targeted Marketing
By Evelyn Kotler
Customers often favor personalized marketing approaches that recognize their individuality. However, those techniques can become intrusive and counterproductive when they appear in the wrong place, at the wrong time. Read More

event calendar

Sep 7
FREE Seminar—Stop the Spray and Pray: Tips for Optimizing Email Campaigns
Sep 8
PRO Seminar—Make Your Copy Mobile-Friendly
Sep 9
Virtual Conference—Marketer's Brunch & Learn | 5 online sessions FREE!
Sep 13
FREE Seminar—SEO for Growth
Sep 22
PRO Seminar—Break Through the Noise: Three Strategies to Double Sales
Oct 6
MarketingProfs University—Content Marketing Crash Course
Oct 18-21
B2B Marketing Forum—Build marketing skills (and smarts) to last

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