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| Your Source for What Matters in Marketing • From the Team at MarketingProfs |
| Saturday, December 07, 2019 |
| A Can't-Fail Message Strategy (And Why Creativity Isn't Enough) | ||||
| Creativity can be highly useful in marketing, but it won't get you far if your message strategy is off the mark—because message strategy is the foundation for everything you do in marketing. Here's how to build a foundation that doesn't crumble. | ||||
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| Goodbye Funnel, Hello Flywheel: How to Build the New Customer Experience | ||||
| New digital experiences continue to disrupt customer journeys, leading marketers to rethink the traditional funnel. A new customer journey has taken shape, creating more meaningful touchpoints and potentially leading to increased revenue. | ||||
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| How This Fitness Expert Grew Her YouTube Subscriber Count 10X in 3 Years: Marketing Smarts [Podcast] | ||||
| Fitness expert, author, and YouTube personality Lucy Wyndham-Read returns to talk about community-building on social media, creating free content, and leveraging word-of-mouth. Read more and listen in on this insightful conversation. | ||||
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| How to Give Your Team the Most Important Marketing Skill of All | ||||
| MarketingProfs event | ||||
| One skill is guaranteed to help your team reach your 2020 goals: writing well. Register your team of three or more for MarketingProfs' Marketing Writing Bootcamp and save 40%. Register your team today! | ||||
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| A Detailed LinkedIn Guide for Small Businesses [Infographic] | ||||
| LinkedIn is a powerful business social media platform, but many of today's small businesses never get around to signing up. This infographic provides tips on how to set up, optimize, and manage your small business account on LinkedIn. | ||||
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| What Hiring Managers Value vs. What Job Applicants Think Matters [Study] | ||||
| Job applicants tend to overestimate the impact of knowing someone at the company during the hiring process, and they underestimate the impact of personality, according to recent research. Check out the study findings in this infographic. | ||||
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| How Small Businesses Can Hit a Home Run This Holiday Shopping Season | ||||
| It's no secret that the holiday shopping season can have an outsize impact on a small business's revenue for the year. Here are four areas businesses should prioritize. | ||||
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