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| By Matt Snodgrass |
| Here are nine ways to draw tradeshow attendees to your booth and engage with them. Some of these tips may seem like common sense, but you'd be amazed at how many exhibitors completely disregard them.
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| By Christian Gulliksen |
| We marketers often place media in three categories: paid, owned, and earned. But customers tend to ignore such distinctions. They're looking for the "right" media. How do you give them what they're looking for?
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| By Matthew Grant |
| The final event of the MarketingProfs Smart Marketers Tour was our best-attended. Interview guests were Jeff Mayersohn of the Harvard Bookstore in Harvard Sq., and Lou Imbriano, CEO of TrinityOne and former CMO of the New England Patriots.
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| In just 10 minutes, you'll learn five keys to great QR code execution, including how to use QR codes to help build a stronger brand, how to entice users to scan your code, and how to measure the success of your campaign.
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| B2B Email Marketing Best-Practices and Trends |
| Email is still an invaluable asset to marketers, but only 30% of B2B marketers are using email marketing as their primary lead generation tactic; instead, email appears to be more effective for nurturing prospects than lead generation, according to a study by Pardot.
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The Facebook Toolkit You Just Can't Live Without
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| Facebook remains the hottest socnet on the block, but its marketing options are so sprawled that it's hard to decide where to begin—or how. These three tools are among the nine that are essential to getting a grip on what's become everyone's addiction of choice.
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By Shelly Kramer
With 160+ million users, LinkedIn is a powerful professional networking site. Maintaining an updated profile and regularly participating on LinkedIn can help you land a job and attract clients.
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