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The Facebook Toolkit You Just Can't Live Without

July 23, 2012  

Facebook remains the hottest socnet on the block, but its marketing options are so sprawled that it's hard to decide where to begin—or how.

Which is why Mashable has compiled a list of nine essential Facebook tools that'll help you get a grip on everyone's addiction of choice.

Here are a few to consider as you form that killer Facebook marketing toolkit:

Understand EdgeRank. There are a handful of tactics for improving reach on Facebook (including Facebook's own Reach Generator), but the best rule of thumb is EdgeRank, the algorithm Facebook uses to determine priority content. Three factors determine your content's value: affinity (how often a fan engages your content over time); weight (type and quantity of engagement your posts receive); and time (how long content remains relevant to users). Understanding this algo is the first step to improving your content strategy.

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