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Take 10: Five Key Ways to Optimize Your QR Code Performance

Brian Klais
Fri., July 20, 2012, 11am ET (8am PT)
10 minutes

QR codes (also known as quick response codes), have become today's new hyperlink. They are playing a more strategic role in the mobile marketing mix, and when done right can actually add tremendous value. So how do you know if you are doing it right? We'll show you how in five simple steps!

In just 10 minutes, you'll learn five keys to great QR code execution, including how to use QR codes to help build a stronger brand, how to entice users to scan your code, and how to measure the success of your campaign.


Brian Klais has been helping brands benefit from high-performance digital strategies and technologies for over a decade. Brian is founder and CEO at Pure Oxygen Labs, a performance-based mobile consulting and technology firm. Prior to Pure Oxygen, he was a senior executive at Covario, launching enterprise SEO and Mobile solutions for Fortune 500 brands. Before that, Brian led Netconcepts to acquisition as a pioneer in "Enterprise SEO Automation" with award-winning search optimization technology used by retail brands like Cabela's, Discovery Channel, and Home Shopping Network.

Who Should Attend?

If you are a marketer who wants to learn more about QR codes, how to use them, and how to track them, this Take 10 is for you!

What Will You Learn?

  • How to effectively incorporate QR codes into your marketing campaigns
  • How to encourage repeat clicks and user engagement
  • All about QR analytics and how to measure the success of your campaigns

About our Take 10 Program

In just 10 minutes, each Take 10 webcast features step-by-step instructions on a narrow topic. Packed with takeaways, every episode comes with a handy one-page checklist, so there's no need to take notes. Just download the PDF. PRO members can now watch Take 10 webcasts using the MarketingProfs mobile app. Download the iPhone or Android app, and get smart on the go!

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