MarketingProfs Today: 7 July 2018: MarketingProfs This Week

Today's dose of must-have knowledge | View in browser

In this issue

1.	How-To: 10 Overlooked B2B Optimization Opportunities to Boost Your Website
2.	Article: The Fearless B2B Marketer's Guide to Auditing Your Marketing Department
3.	Quick Take: Four Niche-Industry Social Media Marketing Campaigns Done Right
4.	PRO New Live Seminar: Seven Professional Secrets to Safely Use Humor in Marketing
5.	Contest: Win a Scholarship to MarketingProfs Marketing Writing Bootcamp
6.	Survey Says: The Role of the CMO in Driving Growth
7.	Infographic: To Bot or Not to Bot?

Teams that learn (and play) together, stay together. Register a team of three or more for MarketingProfs B2B Marketing Forum and save up to $900 per ticket.

How-To

10 Overlooked B2B Optimization Opportunities to Boost Your Website

By Iris Shoor

You've been testing CTAs and landing pages, but now what? Here are 10 lesser-known—but highly effective—tactics you can use to increase website conversions. Read More

The Fearless B2B Marketer's Guide to Auditing Your Marketing Department

By Christine Slocumb

Does the word "audit" give you the chills? Fear not! An audit can help your marketing team run more efficiently and make your marketing efforts more effective. And it can even be a fun process. Read More

FOR PRO Members

New Live Seminar: Seven Professional Secrets to Safely Use Humor in Marketing

Reserve your spot for this upcoming Teach Me How seminar with Erik Deckers to learn seven techniques to finding humor in almost every situation (including the ones you're not supposed to). Read More

Ready to transform your career (and possibly even your life)? Join us for MarketingProfs B2B Marketing Forum this November in San Francisco. 65 sessions, 4 Keynotes, creative networking, and more!

Survey Says

The Role of the CMO in Driving Growth

By Ayaz Nanji

Most CMOs say they are driving growth at their firms mainly by serving as the chief storyteller and by connecting the brand to the business, according to recent research from The CMO Council and Deloitte. Read More

Quick Take

Four Niche-Industry Social Media Marketing Campaigns Done Right

By Brandon Lewis

Looking for some social media marketing inspiration? Go beyond standard posts with these four unique and effective campaigns. Read More

At-A-Glance

To Bot or Not to Bot? [Infographic]

By Laura Forer

Chatbots are the way of the future, but they're helpful only if they're cost-effective. Check out this infographic to see how to calculate the ROI of your chatbot program. Read More

event calendar

Jul 12	Marketing Writing Bootcamp—3 live keynotes + 10 on-demand sessions
Jul 13	Virtual Conference—Content Marketing \| Effective strategies for revenue-generating content!
Jul 19	Teach Me How— Seven Professional Secrets to Safely Use Humor in Marketing
Jul 24	FREE Seminar—How to Build an On-Demand Webinar Content Strategy
Nov 13-16	B2B Marketing Forum—Register by September 14 to save up to $200!

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji

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