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 This Week's Marketing How-To
Take 10: LinkedIn for Marketers (Spend Just a Few Minutes Per Week)
Jason Alba shows you six key things to do to build your network and your reputation plus the three critical repeat tasks on LinkedIn for marketers. All in 10 minutes. Read more >
 Editors' Pro Pick
Achieve Marketing Success on Facebook
Get an inside look at how you can use Facebook to increase brand awareness, target specific markets, promote new products, and create communities that engage users. Read more >
This Week's Top Articles

How to Use Direct Mail to Drive Targeted Website Traffic
By Dean Rieck. Too many people suffer from an "oil and water" mentality when it comes to mixing online and offline media. But they work well together. Get the full story >

Five Reasons Why Deep Links Help—Not Hurt—Your Site
By Larry Kim. Truth is, deep links can actually be really good for a website. Here are five benefits they provide. Get the full story >

Marketing Dashboards: Great Investment or Huge Expense?
By Mitchell Goozé. Marketing dashboards are all the rage. But it is entirely possible you could be deploying a useless software-based tool. Get the full story >

How to Demonstrate and Deliver Lead-Nurturing ROI
By Jim Lenskold. Lead nurturing has high potential value when your acquisition programs have generated responses from interested prospects, but those prospects are not yet ready to buy. Get the full story >

MarketingProfs Online Seminars

Get to Know Your Customers: Connecting Market Research to Business Growth
August 5

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A Note to Readers
from Ann Handley
Chief Content Officer

More Summer Socializing

The second in our new monthly series of free online marketing events happens this Wednesday, August 4th. Have you reserved a seat? I hope so, because it promises to be a great event! (You can follow the action on Twitter tomorrow with hashtag #mpworld.)

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Digital Marketing World takes place on the first Wednesday of each month (11:30am ET to 4:30pm ET). Drop by for:

* Three new 60-minute presentations from real-world practitioners
* Plenty of live Q&A time with speakers
* Guidance on the latest tools and strategies from leading vendors.
* Ample networking opportunities with your peers
* A full-featured virtual conference environment with networking lounge, exhibit hall, and resource center

This week’s event focuses on social media, with presentations on metrics, content, and social media strategy for B2B companies. Check out the agenda, which features speakers from Radian6, Intuit, BreakingPoint, Marketo, and more. It promises to be a day stuffed full of learning, and it takes place in a cool virtual environment that allows for plenty of interaction with speakers, sponsors, and other attendees.

As I mentioned, you have to sign up to participate! So please do. See you there!

Upcoming Events

CONFERENCES
SocialTech 2010
October 26, 2010

Digital Marketing World 2010
First Wednesday of each month

ONLINE SEMINARS
Advanced LinkedIn Tactics that will Bring New Business to Your Doorstep
August 12 with Lori Ruff

FREE: Cisco and the Social Web: Our Adoption and Evolution
August 26 with LaSandra Brill

Social Media is a Powerful Tool for Small Businesses
September 2 with Sean McDonald

Don't be a Report Monkey: Three Steps to Optimizing Online Marketing
September 16 with Jim Sterne

Recent Job Postings

Sr Marketing Manager - Global Translations Dept
Ciena

Find and Post Jobs >

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