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Social Media is a Powerful Tool for Small Businesses

Sean McDonald
Thu., Sep. 2, 2010, 12pm ET (9am PT)
90 minutes
This online marketing seminar received 5 star(s)

So much is written about large corporations capitalizing on social media (Comcast Cares, Dell Learns to Listen, My Starbucks Idea, Old Spice videos). What about small businesses? Do you believe that social media is out of reach because you don't have the resources or experience? Or maybe you just don't know where to start?

Social media is better suited for small business than large corporations. Not all large corporations are engaging with social media (for variety of reasons), but small companies can benefit from social media because you are small—you are nimble, less bureaucratic, and at times more human than a large brand. Join us as we share with you why your small business is better suited for the new frontier and lessons that can be learned from both small and large companies that have already embarked on their social media journey.

Social media democratizes commerce. The best businesses have always established and nurtured great relationships with customers, employees, suppliers, and the general public. Somewhere over the last 50 years the relationship became one sided—company talks, people listen. Now the relationship has shifted to people talk, company listen. Great companies today are operating in the middle ground where they talk, but first listen.


Sean McDonald is a recognized leader with online community and social media operations. He is currently a Principal with Ants Eye View. Ants Eye View helps companies of all sizes understand and engage in customer collaboration, social media, and community building with customized strategies and implementation programs. Previously, Sean spent 11 years at Dell in executive positions in marketing, customer service, online, and communications. Since 2006, Sean co-led the design and operation of Dell's online community and social media activities on and online conversations off Dell is mentioned approximately 5,000 times every day on non Dell websites. Sean and his team joined these web discussions—adding value by resolving customer issues and answering product questions. Sean is a frequent keynote speaker and re-occurring guest lecturer at the University of Texas MBA Marketing Dept. Prior to joining Dell, Sean spent 2 years with Deloitte Consulting Group as a Senior Management Consultant and 7 years in the U.S. Navy as a Lieutenant in Logistics. While in the U.S. Navy, Sean was awarded the Navy Commendation Medal and Navy Achievement Medal for operational excellence and leadership.

Who Should Attend?

Small business leaders (CEO, COO, Marketing, Customer Service, PR) and Managers tasked to develop a social media plan for their company

What Will You Learn?

  • How to get started
  • The advantages a small business has over a large corporation
  • Free methods to listen (online) to customers and competitors
  • The 4 layers of a great social media plan
  • Lessons from both large and small companies that have experimented and succeeded
  • The 6 Six Social Principles to guide your company

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