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This Week's Marketing How-To

The Four Keys to Referral Success

By Michael Beck. Here's why most referral efforts don't work and what keys need to be in place in order to get results. Get the full story >

What Works in Marketing!

How HP Boosted Product Sales 84% by Letting the Blogosphere Run Its Online Marketing Promotion

Company: Hewlett-Packard
Location: Palo Alto, CA
Industry: Information Technology, B2C
Get the full story >
This Week's Top Articles

Six Free Tools for Online Reputation Management
By Dan Schawbel. Do you know what people are saying about you? Get the full story >

When the Media Becomes the Marketing: Q&A With CC Chapman
By Mack Collier. Blogger CC Chapman was among the first to effectively embrace podcasting as a communication and brand-building tool. Get the full story >

Two Reasons Why SMS Should Be on Your Shortlist
By R.J. Talyor. There are two major reasons SMS should be on your shortlist. Get the full story >

How to Be a Good Public Relations Client
By Ford Kanzler. "PR is a process, not an event." Get the full story >

MarketingProfs Online Seminars

Creating a Customer-Centric, Measurable Marketing Plan
October 16

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A Note to Readers
from Ann Handley
Chief Content Officer

Last Chance: Don't Miss Out on the Digital Marketing Mixer

The other day, MarketingProfs President Roy Young shared the results of one of our recent surveys with me. According to a recent survey of 600+ MarketingProfs members, over half (52%) are already making changes to plans and budgets as a result of the current economic crisis, and two-thirds of marketers (68%) believe the current economic crisis will have a negative effect on marketing.

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What's more: Anticipating the need to stretch marketing dollars in 2009, 62% of marketers said they will increase spending on online marketing and 84% said they will reduce spending on traditional vehicles.

"The shift to online marketing and away from traditional vehicles has been ongoing for the past few years," Roy said, "but it seems like this economic crisis will increase the rate of change."

It seems clear that marketers need to pare down to the absolute core of what works in digital marketing. No more wasted budgets, no more stabbing in the dark. And MarketingProfs is here to help.

Does that sound like marketing-speak? Well, it's not. Take a look at the agenda for our Digital Marketing Mixer, planned for next week in Scottsdale, Arizona, and you'll get a sense of how serious we are about helping you find the channels and solutions that best fit your company.

It's not too late to register but it will be soon. In fact, if you wait just another week, the chance to learn along with your colleagues in an interactive environment will be gone. Really looking forward to seeing you in Scottsdale!

p.s. I'm both honored and privileged to be named #1 on the list of the 50 Most Powerful and Influential Women in Social Media, as tracked and compiled by the Immediate Influence Blog. Special thanks to Ron Hudson for all his work, and special congratulations to those who join me there. I'm in great company.

Upcoming Events

CONFERENCES
MarketingProfs Digital Marketing Mixer
October 22-23, 2008

ONLINE SEMINARS
Twitter Like You Mean It: The Right Way to Tweet Your Brand
November 13 with Alan Wolk

Mobilize Your Marketing: Harnessing the Power of the Small Screen
November 20 with Michael Foschetti

Recent Job Postings

MARKETING/ADVERTISING ADJUNCT FACULTY
University of Maryland University College

Public Relations Manager
TARGUSinfo

ECommerce Marketing Associate
Harvard Business Publishing

Digital Marketing Manager
American Family Insurance

Find and Post Jobs >

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