Last Chance: Don't Miss Out on the Digital Marketing Mixer
The other day, MarketingProfs President Roy Young shared the results of one of our recent surveys with me. According to a recent survey of 600+ MarketingProfs members, over half (52%) are already making changes to plans and budgets as a result of the current economic crisis, and two-thirds of marketers (68%) believe the current economic crisis will have a negative effect on marketing.
What's more: Anticipating the need to stretch marketing dollars in 2009, 62% of marketers said they will increase spending on online marketing and 84% said they will reduce spending on traditional vehicles.
"The shift to online marketing and away from traditional vehicles has been ongoing for the past few years," Roy said, "but it seems like this economic crisis will increase the rate of change."
It seems clear that marketers need to pare down to the absolute core of what works in digital marketing. No more wasted budgets, no more stabbing in the dark. And MarketingProfs is here to help.
Does that sound like marketing-speak? Well, it's not. Take a look at the agenda for our Digital Marketing Mixer, planned for next week in Scottsdale, Arizona, and you'll get a sense of how serious we are about helping you find the channels and solutions that best fit your company.
It's not too late to register – but it will be soon. In fact, if you wait just another week, the chance to learn along with your colleagues in an interactive environment will be gone. Really looking forward to seeing you in Scottsdale!
p.s. I'm both honored and privileged to be named #1 on the list of the 50 Most Powerful and Influential Women in Social Media, as tracked and compiled by the Immediate Influence Blog. Special thanks to Ron Hudson for all his work, and special congratulations to those who join me there. I'm in great company.