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This Week's Marketing How-To

How to Avoid Underachievement: Set Goals Only After You Map the Opportunities

By Dr. Dan Herman. Chances are that your goals end up being far less ambitious than they should have been... and so are your financial results. Get the full story >

What Works in Marketing!

How Intrigue and Personalization Helped a Marketing Firm Connect With Handpicked Leads

Company: Babcock & Jenkins
Location: Portland, OR
Industry: Marketing, B2B
Get the full story >
This Week's Top Articles

11 Tips to Align PC and Mobile Email Design
By Loren McDonald. The email that looks great on your PC may look like a garbled mess on the average smartphone. Get the full story >

Marketing Champion Focused on Customer Analytics: Q&A With Paul Barsch, Marketing Director of Teradata
By Roy Young. Paul Barsch challenges all marketers to bring value to their organizations by taking the analytical path to understanding customers. Get the full story >

Extending and Enhancing Closed-Loop Marketing via the Mobile Channel
By Stephan Dietrich. While mobile marketing can be invasive on its own, integration with the larger marketing campaign mix can ensure that customers are drawn in, rather than turned off. Get the full story >

Four Tips for Customer-Centric Copywriting
By Sharon Long Baerny. By framing your marketing message from the customer's point of view, you'll craft much more targeted copy. Get the full story >

MarketingProfs Online Seminars

How to Motivate Online Action: Compelling Incentives for B2B Lead Generation
November 6

A Note to Readers
from Ann Handley
Chief Content Officer

See You in Scottsdale!

As you read this, I'm hopefully on my way to Scottsdale for this week’s MarketingProfs Digital Marketing Mixer. If you'll be there, too, I look forward to meeting you.


If not, you can follow the back-channel conversation and get event updates from the event on Twitter simply by logging into Twitter and searching at on our "tag" for the event, which is #mpdm. (If you don't have a Twitter account, setting one up is both easy and free at

Also this week, Premium Director Carol Burns asks me to pass along the details of a new Premium membership Tell A Friend program she's rolling out today.

Essentially, members can refer their colleagues, friends or family to become either a Premium or P+ member and they both will receive discounts (or extensions) to their memberships. It's an especially sweet deal for Basic members, who will receive a 10% discount for each person they refer who becomes a paying member. In turn, the referee will receive a 20% discount to join.

Are you still following? No worries, get all these details (and more!) here.

See you in Scottsdale, or on Twitter. Or at the very least, see you next week!

Upcoming Events

MarketingProfs Digital Marketing Mixer
October 22-23, 2008

Twitter Like You Mean It: The Right Way to Tweet Your Brand
November 13 with Alan Wolk

Mobile Marketing: How to Harness the Power of the Small Screen
November 20 with Michael Foschetti

Recent Job Postings

University of Maryland University College

Public Relations Manager

ECommerce Marketing Associate
Harvard Business Publishing

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